CertainTeed Corporation and ENERGY STAR® Team up to Show Homeowners How Proper Sealing and Insulation Help Save on Energy Bills

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In houses across America, poorly sealed and under-insulated attics are taking money out of homeowners’ pockets through high utility bills. To help homeowners take control over high utility bills CertainTeed Corporation, North America’s leading brand of building products, has teamed up with the U.S. Environmental Protection Agency’s (EPA) ENERGY STAR program for its Rule Your Attic! campaign.

One small trip to your attic could lead to big energy savings

In houses across America, poorly sealed and under-insulated attics are taking money out of homeowners’ pockets through high utility bills. To help homeowners take control over high utility bills CertainTeed Corporation, North America’s leading brand of building products, has teamed up with the U.S. Environmental Protection Agency’s (EPA) ENERGY STAR program for its Rule Your Attic! campaign.

Now in its second year, Rule Your Attic! is a fun, multi-media, consumer-focused outreach campaign that utilizes the reach of social media to help homeowners understand the benefits of properly sealing and insulating their attics and encourage action, either through DIY projects or by working with a contractor. ENERGY STAR and CertainTeed have come together to provide homeowners with the tools and resources they need to properly seal and insulate their homes.

“Most homeowners don’t realize how much money they are throwing away over something that has such a simple solution,” said Doug Anderson, project manager of the ENERGY STAR Seal and Insulate team. “Sealing up air leaks and adding insulation to recommended levels in the attic or basement (or crawlspace) can save homeowners up to 10 percent on their annual utility bills…even more than 10 percent if you live in a Northern climate.”

Homeowners can participate in the campaign by following these easy steps:

1.    Take that first step and go into your attic.
2.    Measure the insulation levels in the attic floor.
3.    Take a photo or shoot video of you while you’re measuring.
4.    Post photo or video on ENERGY STAR’s social media platforms, including Facebook, Twitter and Pinterest.
     Use the #RuleYourAttic hashtag. You can also email your picture or video to insulation@energystar.gov.

“According to the Harvard School of Public Health, more than 46 million U.S. homes lack proper insulation,” said Liz McCarty, marketing communications manager for CertainTeed Insulation. “This campaign shows just how easy it is to quickly pop up into your attic to see how your own home measures up.”

As homeowners post photos, the EPA will offer customized advice through their own follow-up posts in the comments section on Facebook and Pinterest, and also through replies on Twitter. This feedback will encourage homeowners to make a decision about next steps—whether that’s adding more insulation themselves, shopping for materials and products, or hiring a contractor. ENERGY STAR is also providing additional sealing and insulation information and resources, including “how-to” videos, infographics, and blogs, on its campaign web site and social media accounts.

When considering insulation products, CertainTeed® InsulSafe® SP Attic Insulation is an affordable solution that provides exceptional thermal performance and acoustics for a higher level of complete home comfort. It can be quickly, cleanly and easily installed right over current attic insulation, and because it’s blown in, it covers every nook and cranny. It will not rot or decay, won’t settle, and is noncombustible to ensure lasting R-value performance for the life of the home.

In addition, InsulSafe SP is a safe, sustainable product that contains recycled content. It is manufactured with no formaldehyde, dyes or harsh chemicals added and is certified by the GREENGUARD® Environmental Institute for very low volatile organic compound (VOC) emissions.

The Rule Your Attic! campaign will run through November 20. For more information, go to http://www.energystar.gov/ruleyourattic. For more information about federal and local government rebates and incentives, visit certainteed.com/itools.

About ENERGY STAR
ENERGY STAR® is the simple choice for energy efficiency achievements. For more than 20 years, people across America have looked to EPA’s ENERGY STAR program for guidance on how to save energy, save money, and protect the environment. Behind each blue label is a product, building, or home that is independently certified to use less energy and cause fewer of the emissions that contribute to climate change. Today, ENERGY STAR is the most widely recognized symbol for energy efficiency in the world, helping families and businesses save $360 billion on utility bills, while reducing greenhouse gas emissions by 2.5 billion metric tons since 1992. Join the millions who are already making a difference at energystar.gov.

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pa., has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, and celebrating its 350th anniversary, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For seven consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2015 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2014. http://www.certainteed.com

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Victoria M. Gallagher