“eshots helped us to deliver an amazing digital activation around our physical presence at San Diego Comic-Con for Assassin’s Creed Syndicate,” said Matthew Weissinger, Director of Marketing, Ubisoft.
Chicago, IL (PRWEB) November 03, 2015
Chicago, IL based eshots, Inc. was chosen as a strategic partner for Ubisoft’s experiential activation-Assassin’s Creed Experience at the 2015 San Diego Comic-Con. Ubisoft was promoting the successful Assassin’s Creed brand with a game-inspired obstacle course for Assassin’s Creed® Syndicate. eshots successfully integrated advanced lead capture technology, photo activation elements, digital waiver collection and email/social media sharing capabilities into the cutting-edge consumer activation. These technologies allowed Ubisoft to collect thousands of leads, improve brand awareness within their target market and create buzz beyond the event.
eshots provided the following experiential technologies for Comic-Con:
- Data capture with QuickCapture
- Photo activation and social sharing with LiveShare
- Consumer follow-up with Rapid Response Email
- Digital Waiver with electronic signature
- Data reporting through the Event Intelligence platform
“We are so happy to have worked with Ubisoft on their ground-breaking Assassin’s Creed activation at San Diego Comic-Con,” said eshots founder and CEO Craig Steensma. Mr. Steensma continued, “We are thrilled to have powered another high-profile event for another high-profile leader in their space.”
“eshots helped us to deliver an amazing digital activation around our physical presence at San Diego Comic-Con for Assassin’s Creed Syndicate,” said Matthew Weissinger, Director of Marketing, Ubisoft. “By allowing fans at the activation to easily share their experience on social media, eshots enabled Assassin’s Creed fans from around the world to participate in the Assassin’s Creed experience.”
Comic-Con is one of the largest consumer events each year, attracting over 130,000 comic book and film enthusiasts annually. Ubisoft is one of the leading gaming developers and publishers in the world, and Assassin’s Creed is Ubisoft’s highest-grossing franchise, selling more than 93 million copies.
Founded in 1998 and headquartered in Chicago, IL, eshots, Inc. (http://eshots.com) is the leading event intelligence platform in the experiential marketing industry. eshots helps its clients to set and benchmark event strategies, maximize consumer lead capture and track/convert those leads into sales. eshots’ team of consultative account specialists deliver enterprise clients with world-class technologies and solutions within a data-driven framework designed to maximize ROI around their events. eshots' clients include many respected enterprise brands, including Chrysler, Ford, General Motors, Jaguar-Land Rover, Mazda, Mercedes-Benz, Mitsubishi, Nationwide, State Farm and Keurig. Eshots helps its clients to capture millions of consumer leads from thousands of consumer events each year. The company received a net promoter score of 73 last year, placing it among some of the most respected brands in the world in terms of client satisfaction.
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2014–15 fiscal year Ubisoft generated sales of €1,464 million. To learn more, please visit http://www.ubisoftgroup.com.
© 2015 Ubisoft Entertainment. All Rights Reserved. Assassin’s Creed Syndicate, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.
** Photos available upon request