Orlando, Florida (PRWEB) November 02, 2015
Forbes Consulting Group, the leading market research company that directly accesses the emotional brain and explains consumers’ authentic emotional reactions, announced that Amit Ghosh, Principal at Forbes Consulting, will be presenting “Toward 360 Degree Consumer Understanding: Integrating Beliefs, Values, Attitudes and Motives with Big Data Behavioral Analytics to Segment and Target Consumers” at The Market Research Event (TMRE) on Tuesday November 3, at the Rosen Shingle Creek in Orlando, Florida. The company will also be exhibiting at the conference and will demo their proprietary, applied neuroscience technology, MindSight® at booth #524. Founder and Chief Innovation Officer, Dr. David Forbes, will also be signing copies of his newly released book, The Science of Why.
“Actionability” is the buzz word with senior marketing executives. Yet, studies – especially strategic engagement – often fall short of delivering actionable recommendations. At the very core of this problem is the fact that consumers are complex – in how they think, in what they believe, in what they say, and in how they really feel. Forbes Consulting Group’s presentation offers a holistic approach to segmentation – leveraging big data analytics and new measurement tools to paint a comprehensive portrait of the consumer. A segmentation case study will be presented to demonstrate how MindSight® Motivational Assessment lead to a deeper understanding of the segments and more targeted recommendations
What: Principal Amit Ghosh will present, “Toward 360 Degree Consumer Understanding: Integrating Beliefs, Values, Attitudes and Motives with Big Data Behavioral Analytics to Segment and Target Consumers”
Founder & Chief Innovation Officer Dr. David Forbes will be signing copies of newly-released The Science of Why
When: Monday, November 2: Book signings will take place in the Exhibit Hall Booth #524 throughout the conference and during the cocktail reception at 6:00 pm
Tuesday, November 3: Amit will present at 10:00 a.m. ET in the Demo Zone (Panzacola H1)
Where: Market Research Event (TMRE), Rosen Shingle Creek, Orlando, Florida
Why: Launched more than 12 years ago as an event focused on online market research, TMRE has grown to be the most comprehensive insights conference in the world. Focused on the business value of insights, we unite leaders across market research, consumer insights, strategy, innovation, marketing, analytics, shopper insights, media research, customer experience, business intelligence, competitive intelligence and more. We welcome executives from Fortune 1000 companies as well as leaders from smaller start-ups and non - profits. For further information, please visit: http://www.iirusa.com/research/event-home.xml.
About Forbes Consulting Group
The Forbes Consulting Group (FCG) is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. Throughout its history, Forbes Consulting Group has become a valued resource for Fortune 500 companies worldwide, with a focus on financial services, CPG, retail, advertising and pharmaceuticals. In 2015, FCG was acquired by Dentsu Aegis Network and joined forces with Copernicus, a market research consultancy specializing in data analytics. By integrating expertise in psychology and applied neuroscience with Copernicus’ expertise in data analytics, Copernicus unlocks the who, what and why of consumer behavior. For more information, including the opportunity to receive a demo of their flagship products, MindSight® Motivational Profiling, Mindsight® Mobile or MindSight® Experiential Discovery, please contact sales(at)forbesconsulting(dot)com and follow the company on Facebook, Twitter, and LinkedIn.