Shubert Ticketing Acquires Choice Ticketing Systems

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Strategic Integration of Technologies Will Advance and Expand Ticketing Services

Shubert Ticketing announces today the acquisition of Choice Ticketing Systems, an innovative, fast-growing company based in Boulder, Colorado.

“Choice Ticketing Systems has emerged as a significant player in the industry,” stated David Andrews, Senior Vice President of Shubert Ticketing. “We are thrilled to have them onboard. The potential innovations we can quickly achieve by merging our technologies are very exciting.”

Shubert Ticketing is a leading provider of high speed, transaction based ticketing services for entertainment venues across the country. The combination of ChoiceCRM with Shubert Ticketing’s advanced integrated platforms and partners — Telecharge, FIT Sales, Plum Benefits/Tickets at Work, and Audience Rewards — will create a comprehensive ticketing solution meeting the needs of multiple entertainment verticals and venues.

Doug Crothers, founder and past president of Choice Ticketing Systems said “With 25 years of service to performing arts nationwide, it’s gratifying and an honor that Shubert has chosen us to join forces to expand market reach and integrate Choice’s key technologies into the Shubert STAR system.”

The integration of Shubert and Choice technologies will accelerate advancements in customer relationship management, increase customized platform options for season subscription operations and offer comprehensive fundraising tools. An added benefit is the capability to leverage geographical location to service niche marketplaces.

Robert Sandford, CEO of Choice Ticketing stated, “Working directly with David Andrews and Shubert’s key strategists is a great match for us. Together we will expand nationally into adjacent verticals and raise the bar in the creation of greater patron relationship platforms.”

Shubert Ticketing’s annual Interactive Summit draws ticketing industry leaders and major ticketing clients from around the country to New York City’s New World Stages. This year’s well-attended October 27th event was a dynamic presentation of comprehensive overviews of the state of the industry, featuring panel discussions with representatives from prominent digital players including Google, Yelp!, Facebook, Twitter and others. Shubert Ticketing welcomes greater numbers of attendees every year at this business and networking event, which showcases Shubert’s Annual New Product Rollout.

About Shubert Ticketing:
Shubert Ticketing is a leading provider of ticketing services nationwide. At the forefront of the ticketing industry, Shubert Ticketing delivers innovative solutions for private label clients and users of its box office services, call center, and an array of marketing technologies. Drawing upon over 100 years of experience in live entertainment and venue management, Shubert Ticketing provides users of its ticketing systems with unrivaled flexibility and client support.

About Choice Ticketing:
Choice Ticketing Systems was founded in 1990 and has been a leader in providing innovative solutions, in particular to performing arts organizations. Choice Ticketing’s flagship product, ChoiceCRM, is a cloud based CRM, offering advanced technology capabilities for box office, fundraising, marketing and ticketing operations.


Bill Evans
Director of Media Relations
The Shubert Organization
225 West 44th Street
New York, NY 10036

Brian Roberts, Sales
Senior Vice-President, Corporate Development & Strategy
West Coast Office: (714)316-0567
Cell: (714)269-9740

Robert Sandford, CEO
303.402.0400 Corporate

Choice Ticketing Systems
1200 28th Street, Suite 305
Boulder, CO 80303

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Bill Evans
The Shubert Organization
+1 212-944-3780
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