National brands and marketers are faced with a tough challenge -- grow sales at the local level while protecting brand equity.
Sacramento, California (PRWEB) November 16, 2015
StreamSend, the email marketing service provider, shows affiliates how to keep brand control while getting local sales results from centralized and data-driven marketing, sharing five key benefits -- plus a franchise marketing white paper and video to guide the way.
“National brands and marketers are faced with a tough challenge -- grow sales at the local level while protecting brand equity,” said Dan Forootan, president of StreamSend Email Marketing. “They want to power up targeted communications with customers and prospects, still taking advantage of important local connection, but franchise-executed individual email campaigns make it too hard to control the messaging. The solution is centralized marketing; here are five key elements to consider.”
1. Leverage – don’t lose – brand equity
Manage brand consistency across the entire organization from one central location.
2. Increase sales with a centralized email marketing approach built on local relationships
Send campaigns to customers franchise-wide with geo-targeted promotions corresponding to individual franchise locations.
3. Collect valuable data
A centralized approach lets franchise marketers collect and immediately analyze actionable data franchise-wide to help spot trends and tweak campaigns for optimal results.
4. Multi-level reporting
Report on campaigns globally or by individual locations, then find out what works, and what didn’t, so locations can learn from one another.
5. Maximize time and minimize resources
Leverage the data you collect franchise-wide to develop triggered, personalized email communications that cross sell and upsell customers based on purchase history and preferences.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.