Influence Health to Revolutionize the Patient Experience with Digital Marketing

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Showcasing call center, lead management and digital marketing technology for a concierge-like approach to patient care at the Greystone.net HCIC Conference

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“Expectations have been set by industries such as hospitality and retail, and consumers now expect the same high standards of service from their healthcare provider,” states Kyra Hagan, GM, Digital Marketing Solutions, Influence Health.

Influence Health, the healthcare industry’s only integrated digital marketing and patient engagement platform, will feature technology and services to help healthcare organizations deliver an enhanced patient experience at the 19th Annual Greystone.net Healthcare Internet Conference (HCIC) in Orlando, Florida, Nov. 9-11.

As consumer choice increases in the healthcare industry, organizations are seeking ways to reach patients through the channels they use most often. In many cases, the patient journey begins – or possibly ends – at the call center based on how the interaction is handled. Marketers need the ability to maintain positive patient experiences through every touch point, starting with the call center, while also tracking and measuring those leads in one place.

“Expectations have been set by industries such as hospitality and retail, and consumers now expect the same high standards of service from their healthcare provider,” states Kyra Hagan, GM, Digital Marketing Solutions, Influence Health. “Our technology stack gives organizations the ability to build trust and loyalty with their visitors so they don’t just feel like patients – but like guests.”

Influence Health experts will be in booths 24 & 25 at HCIC 2015 discussing OPTIMIZE Unified Lead Management– a single platform to capture and measure leads that monitors campaign performance in real-time and standardizes lead management for a more effective process. The platform includes Conversion Management services, where Influence Health can provide superior call center services for a provider, or integrate with an organization’s existing services.

Influence Health is a sponsor of the HCIC conference, which will feature several networking opportunities and forward-thinking educational sessions covering topics such as digital marketing, the Internet and healthcare technology. Coralie Cushman, Web Project Manager for Community Hospital of the Peninsula (CHOMP), will co-present What Happens After the Click? on Tuesday, November 10 at 2:15 p.m. along with Michael Sengbusch, SVP Product Development, Digital Marketing Solutions, Influence Health.

Additionally, Influence Health clients Rich Matula, System Director, Customer Relationship
Management and Theresa Olson, System Director, Marketing and Operations from Presence Health will share their expertise presenting Streamlining CRM Within a Newly Unified Health System on Wednesday, November 11 at 11:15 a.m. Other leading healthcare organizations & clients will speak to their success, including:

  •     Cleveland Clinic, Pre-Conference Workshop - The Digital Trends Reshaping the Next Generation Marketing Department. Monday, November 9, 9:00 a.m.
  •     Anne Arundel Medical Center, Event Strategy: Integrating the Best Digital Tools and Marketing Strategy to Drive Engagement. Monday, November 9, 4:00 p.m.
  •     Norton Healthcare, Improving Patient Access and Experiences with iBeacon Mobile Technology. Tuesday, November 10, 11:30 a.m.

To learn more about Influence Health’s Digital Marketing Cloud, pre-book a demonstration or visit us in booths 24 & 25. If you are not attending HCIC and would like to learn more, contact marketing(at)influencehealth(dot)com or visit influencehealth.com.

About Greystone.net
Since 1996, Greystone.Net has assisted hundreds of hospitals and health systems meet their Internet needs through a unique combination of marketing, Web and technical expertise paired with a strategic business focus. Reach Greystone at http://www.greystone.net or 770-407-7670.

About Influence Health
Influence Health provides the healthcare industry’s only integrated digital marketing and patient engagement platform. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health-behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes. For more information, please visit influencehealth.com.

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April C. Shumake, MBA
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