New York, NY (PRWEB) November 03, 2015
Peppercomm announced today it has hired former Wall Street Journal financial reporter Joe Checkler as a media and content specialist. Joe will draw on his decade of journalism experience to provide counsel on media strategy, create content for clients in a variety of industries and further deepen the firm’s expertise in financial services and capital markets. In addition, Joe will draw on his strong relationships with top-tier media outlets to help enhance client visibility.
“In today’s communications and marketing landscape, content is king,” said Ed Moed, co-founder and CEO. “Joe brings deep expertise from his experience at a national media outlet to help our clients develop successful content programs that engage with target audiences across the entire paid, owned and earned spectrum.”
Joe’s arrival comes at a critical time in the communications industry, as businesses are finding it essential to become better storytellers and content distributors. In a recent study by The Economist Group Content Solutions in association with Peppercomm, 73 percent of global business executives said that they look for content to research a business idea, and 71 percent said they are turned off by content that resembles a sales pitch.
In his 11 years with the Wall Street Journal, Joe broke numerous stories during the financial crisis, and covered some of the largest bankruptcies in history, including Lehman Brothers, MF Global, Blockbuster and Borders. He has deep experience writing about private equity, hedge funds and bankruptcy.
“Peppercomm has a long history of hiring journalists to shape and inform their clients’ media and content strategy, and I’m excited to build upon that with my experience,” added Checker. “With increased consumption of all media types, it’s become more important for companies to create thought-provoking content.”
Joe has a bachelor’s degree in journalism from Rowan University and a master’s degree in journalism from New York University. Displaying media savvy in his personal pursuits, Joe founded a Kickstarter campaign to save the New York City egg sandwich, which grabbed headlines in several major media outlets including the New York Times, NBC New York and Gawker, and landed him on a morning television program to cook an egg sandwich live on the air.
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About Peppercomm
Helping clients see around the corner and determine what's next sets Peppercomm apart from other integrated communications and marketing firms. It also enables us to push boundaries while mitigating risk for clients in financial services, consumer, B-to-B and multi-industry sectors. Our unique approach enables us to attract the best people who, in turn, help us win and retain the best clients. And, while we've won countless awards, our shining moment is being named Best Place to Work in New York City by Crain's New York Business. We were founded in 1995 and maintain headquarters in New York, with offices in London and San Francisco. Go to http://www.peppercomm.com for additional information.