Blue Acorn Designs and Develops Magento Enterprise Edition E-Commerce Site for Le Creuset

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Le Creuset Celebrates 90 Years in Business, Introduces New E-Commerce Experience

Blue Acorn understood our desire to balance world-class content and compelling visual presentation with seamless transactional performance.

Blue Acorn, a premium e-commerce design, development and optimization agency, today announces the launch of a new e-commerce website for Le Creuset, a global manufacturer and retailer of high-end enameled cast iron cookware.

Celebrating its 90th anniversary in 2015, Le Creuset identified an opportunity to rebrand its site to create a more rewarding user experience and chose Magento Enterprise Edition 1.14 as its platform. The company turned to Blue Acorn to create a modern, intuitive e-commerce site that would also capture the 90-year-old company’s respect for tradition and authenticity. Le Creuset selected Magento, in part, because the scalable platform allows for international expansion.

“Blue Acorn understood our desire to balance world-class content and compelling visual presentation with seamless transactional performance. Having an agency of their global caliber in our shared American home of Charleston was the icing on the cake,” said Stephen Jones, vice president of marketing at Le Creuset.

After defining design principles based on the timeless Bauhaus concept, Blue Acorn worked with Le Creuset’s team of marketers, designers and photographers to rebrand the Le Creuset experience, from in-store to online. The new, responsive e-commerce site features engaging ways to shop for and filter products including by color, size, function and type of material with the swipe of a finger. The redesign includes robust content, such as recipes and profiles of top chefs, to create a captivating online cooking experience that appeals to Le Creuset’s emotionally-guided customers.

“The design and development teams were challenged with creating a modern user experience while honoring Le Creuset’s rich heritage,” said Brad Redding, development team general manager at Blue Acorn. “After a successful redesign and implementation, we’re excited to continue working with Le Creuset as they make their new e-commerce experience available to a global audience.”

Magento Enterprise Edition’s open-source technology performs at its best when amplified by best-of-breed technologies. After meeting with the Le Creuset team to determine the functionality they would need to deliver an exceptional customer experience today and in the future, Blue Acorn integrated modules from Avalara, Listrak and Swiftype.

Experience Le Creuset’s new eCommerce site firsthand here, or visit Blue Acorn's blog for more information.

About Blue Acorn
Blue Acorn is a premium e-commerce agency dedicated to helping retailers and brands achieve revenue growth through data-driven design, development and optimization. Founded in 2008, Blue Acorn is a Demandware LINK Solution Partner and a Magento Gold Solution Partner. Committed to making data-driven decisions, the company maintains certified partnerships with Google Analytics, Monetate and Optimizely. Blue Acorn delivers innovative eCommerce solutions to clients such as Everlast, Le Creuset, Rebecca Minkoff and Ticketmaster from its office in Charleston, South Carolina.

About Le Creuset
For nearly a century, Le Creuset has focused on inspiring and empowering people everywhere to make joy through cooking. From enameled cast iron cookware still produced at the company’s original foundry in France to stoneware, stainless, silicone and more, Le Creuset has grown to offer products across a range of materials and categories that guarantees the right tool for the right job.

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Bethany Kelley
Blue Acorn
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