Where other influencer marketing solutions offer subscription-based platforms, or require liaising with large scale talent management agencies, Shopping Links collaborations are accessible for businesses of all shapes and sizes.
New York, NY (PRWEB) November 04, 2015
Shopping Links is an online marketplace that is disrupting influencer marketing in the US, especially as it relates to the fashion, beauty and lifestyle industries. The high tech platform connects brands and bloggers to streamline logistics, negotiations, and other collaboration elements, ensuring that both parties achieve their marketing goals. Blogger profiles are linked with their social media channels and site analytics, while brands can post collaborations of all kinds – paid and unpaid -- to promote anything from a consumer product to an interactive experience, with specific criteria for who they’d like to work with and how the collaboration will manifest.
Where other influencer marketing solutions offer subscription-based platforms, or require liaising with large scale talent management agencies, Shopping Links collaborations are accessible for businesses of all shapes and sizes. Opportunities can be posted for a one-time fee, and the brand has the option of working with any number of the influencers who meet their pre-determined criteria, most of whom will proactively apply and are already agreeing to the terms put forth by the brand. Best of all, as the name suggests, the Shopping Links platform has fully integrated measurement tools and works with affiliate marketing platforms, so both the brand and the blogger are able to use click-through and engagement data to inform their overall marketing strategies.
Shopping Links was founded by Kim Westwood in Melbourne, Australia in 2014 and is coming out of beta in the US for brands and bloggers in November 2015. A PR agency function is slated to launch by early 2016, though the platform is already being used by many PR and digital marketing agencies in the US on behalf of their clients.
For brands and their agencies, Shopping Links reduces the guesswork and time spent negotiating and ironing out collaboration details with bloggers. For bloggers and their agencies, they know upfront what a brand can offer and what they expect in return – not to mention they no longer have to regularly update brands and their agencies about their current reach and metrics, as all this information is stored and automatically updated in their blogger profile on Shopping Links.
Collaboration types include brand promotions, advertising, sponsored posts, giveaways, competitions, social promotion, content generation, editorials, endorsements, targeted communications, event appearances and more. With bloggers’ influence being acknowledged at all corporate levels, these relationships are an essential part of any modern brand marketing strategy.
For more information, visit http://www.shoppinglinks.com