Blue Ridge Launches Supply Chain Planning Solutions at Grolls AB

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Blue Ridge implements cloud-native retail solution to maximize profits and balance inventory at Grolls AB, one of Sweden and Norway's leading and fastest growing personal protective equipment wholesale and retail chain.

Blue Ridge announced today that the fastest growing personal protection equipment (PPE) and workwear chain, Grolls, will implement the Blue Ridge Supply Chain Planning and Supply Chain Analytics solution. Grolls will deploy the demand forecasting, planning and optimization suite to operate more efficiently by precisely aligning supply with demand. Grolls expects this implementation will provide greater supply chain visibility and control that will enable the company to maximize their growth.

Grolls business operates 48 stores, includes resellers and supports 35,000 active end-customers across all of Scandinavia. Generating 110 million USD in annual revenue, the chain is strongly influenced by seasonal patterns and the ability to meet the demand in a multi-echelon environment.

Similar to other retail chains that operate across a large or diverse geographic area, Grolls needed a solution that could mitigate long supplier lead times and seasonal inventory challenges. Because Grolls operates in such a large geographical area in Scandinavia and the Baltics, start-dates on seasonal products vary from item to item, putting pressure on the purchasing department to have very precise planning.

Grolls underwent a fusion with their sister company, Univern, in 2012 and needed a solution to support demand planning for the distribution centers (DC´s) in both countries. The two companies had different customers, different distribution structures, and two separate ERP platforms. Blue Ridge's Supply Chain Planning solution will unify the companies across country borders.

Blue Ridge´s Nordic implementation and education partner Inventory Investment Sweden AB, is set to launch the implementation and expects the Grolls Group will yield rapid results. “Our experience with industries similar to Grolls suggests that our cloud platform is key to freeing up working capital, essential to fueling further growth,” stated Sverre Rosmo, CEO of Inventory Investment AB. Rosmo continued, “One of the advantages of the Blue Ridge Supply Chain Planning tool is the unprecedented planning precision. This precision is possible because of the big data processing and virtually limitless scalability that is enabled by the cloud. This will give Grolls significant leverage when it comes to strategic planning and growth in the market.”

About Blue Ridge

For progressive retail and distribution companies, Blue Ridge’s cloud-native supply chain planning solutions dramatically improve the ability to increase revenue and deliver superior customer experiences. This solution predicts more precisely and responds more quickly to changing inventory demands than legacy supply chain solutions that rely on antiquated software architectures. Blue Ridge’s demand-driven solutions help improve inventory performance and optimize inventory investments to positively impact the bottom line. The solution is scalable to the most complex supply chains, and ninety five percent of Blue Ridge distribution customers are fully operational in less than 90 days. For more information, please visit

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Carolyn DiNapoli
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