Radius Debuts Performance to Revolutionize How Marketers Drive and Measure Revenue from New Customer Segments Obtained from Predictive Analytics

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Radius’ Full-Funnel Insights Help Marketers Visualize Segmentation ROI

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Using data science and technology, marketers can remove the guesswork from this highly important activity by immediately knowing the signals and attributes that define their best customers.

SAN FRANCISCO (November 3, 2015) – Radius, the business-to-business predictive marketing software company, today announced the release of Performance - a powerful new feature enabling CMOs and marketing leaders to understand and engage with their best performing segments, connect marketing to pipeline contribution, accelerate customer acquisition and grow revenue. With Performance, Radius becomes the only end-to-end predictive platform to offer near real-time metrics proving its ROI.

"We've built Performance to solve a critical issue for marketers — to validate market segmentations with real customer acquisition and campaign performance results,” said Arup Banerjee, Senior Vice President of Product Management at Radius. “Using data science and technology, marketers can remove the guesswork from this highly important activity by immediately knowing the signals and attributes that define their best customers. Targeting the right segment quickly provides first mover advantage and higher return on customer acquisition programs."

Performance is an easy-to-use analytics dashboard which seamlessly syncs with Radius’ predictive software and a company’s CRM to enable measurement against various goals across the funnel in real-time. With Performance, users can visualize and measure top-performing segments and drill down into details across any segment for conversions sourced and influenced by Radius. By understanding the performance of their leads, Radius helps companies continuously optimize their marketing efforts.

Key features of Performance include the following:

Metrics to reveal top performing segments and maximize growth potential
Net-New Conversions: Quantify conversions sourced and influenced by Radius.
Salesforce Campaign Conversions: Measure conversions from existing prospects within Salesforce that were influenced by Radius’ segmentation and targeting.
Top Segments Analysis: Automatically see top-performing segments driving the most conversions and drill down into segments across any time frame.

Conversion details to optimize sales cycles and convert intelligently
Average Number of Touches: Quantify the number of marketing and sales activities required to hit a conversion goal to focus on efficiently converting segments.
Average Days to Conversion: Identify the average time from lead creation to new conversion to target segments converting quickly.

See Radius Performance Live

Request a demo of Radius by clicking here.

Attend the Radius Innovation Series and See Performance Live on November 11, 2015 at 10am PT / 1pm ET. Register here.

Experience the power of Radius with the new complimentary CMO Insights Report – an unprecedented analysis of your Salesforce and customer universe in under 24 hours. Sign up here.

About Radius

Radius was founded in 2009 on the premise that finding the best business opportunities is often still much harder than it needs to be. Built upon cutting-edge data science, Radius today delivers intuitive software that enables company leaders pressured with complex growth challenges to not only find solutions, but to think bigger. Using Radius, companies of all sizes can gain first-mover advantage, saturate market share and grow their customer lifetime value. Radius is headquartered in San Francisco. For more information, please visit http://www.radius.com.


Angela Zener, 510-499-8454
SVP Marketing

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