By focusing exclusively on electric and gas utilities, our clients get an apples-to-apples data comparison to their peers and can pinpoint their digital marketing performance.
Columbus, Ohio (PRWEB) November 04, 2015
Bigger and better than ever, Questline’s 2015 Energy Utility Email Benchmarks Report is now available for free download at http://www.questline.com/benchmarks. The company analyzed more than 143 million emails sent from August 1, 2014, through July 31, 2015, on behalf of Questline’s 450 utility clients. Questline, with the largest database of energy utility metrics and experience creating, aggregating and analyzing content and behavioral metrics for utilities, is uniquely positioned to produce the report.
“Other email benchmark reports group utility metrics with other industries, which can skew analytics,” explained Dave Reim, president and co-owner. “By focusing exclusively on electric and gas utilities, our clients get an apples-to-apples data comparison to their peers and can pinpoint their digital marketing performance.”
This annual report provides utility email communications metrics based on delivery rate, click rates and complaint rate. Utility clients can dig further into the report to see how their own performance ranks in categories based on communication type (Outage Communications, Newsletters, Rates and Billing etc.) and audience type (Residential, Small Business and Large Business).
This year’s report also provides valuable quartile information, which helps utilities understand where they stand – top tier, middle of the pack, or underperforming. If a company’s results are lower than expected, the report provides tips for improvement.
“We want our clients to successfully engage with their own customers in the digital world,” said Reim. “This year we provide more information to help our clients. Our tips range from improving deliverability to content and design best practices.”
Utility communicators will also find valuable information about the most successful subject lines, including the most popular and most effective words used. Findings suggest optimized subject lines may not guarantee success if delivery timing is off. The report details the best days and times to maximize email engagement by segmented audiences.
This year’s report includes the results from a survey sent to utility marketing and communications professionals regarding email communications and their effectiveness in the utility industry.
Download the free 2015 Energy Utility Email Benchmarks Report today at http://www.questline.com/benchmarks
Questline uses insight and creativity to deliver compelling digital communications to the energy utility industry that enlighten, engage and educate. With 20+ years of experience and 450 client partners, we’ve become the nation’s premier creator, aggregator and analyst of energy utility customer communications content and behavioral analytics. Visit http://www.questline.com.