Skin Care vs. Plastic Surgery: San Francisco’s Stanley Jacobs, MD, Learned About Russian Beauty Trends Firsthand in September

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Dr. Stanley Jacobs traveled to Moscow in late September to meet with distributors interested in carrying his skin care line in 2016. With a focus on facial plastic surgery, the San Francisco surgeon is also committed to overall skin health, and was interested to learn Russian women’s beauty preferences.

Dr. Stanley Jacobs

Dr. Stanley Jacobs recently traveled to Russia to talk with distributors there about his skin care line.

Russian women do not do as much plastic surgery as the United States. However, they are in love with skin treatments and skin care products.

Stanley Jacobs, MD, spent eight days at the end of September 2015 in Russia, learning what drives the beauty industry there as he met with people interested in his own skin care line. A triple board-certified expert in facial plastic surgery, San Francisco’s Dr. Jacobs traveled to Moscow to connect with nine different beauty distributor companies and discuss the products he developed.

In addition to making connections with partners who hope to begin selling his skin care products in Russia in early 2016, Dr. Jacobs got a feel for the country’s preferences on beauty treatments, both plastic surgery and minimally invasive.

“What I learned about Russian beauty was quite interesting,” Dr. Jacobs said upon his return to San Francisco. “Russian women do not do as much plastic surgery as the United States. However, they are in love with skin treatments and skin care products. Many women go to beauty spas or clinics once or twice a week. Cosmetologists perform peels, lasers, masks, fillers, and BOTOX®, and they apply many products to their clients. Some clinics even have a wellness center to discuss exercise programs, hormone therapy and diet plans.”

A Daily Mail report noted a recent “boom” in the Russian plastic surgery industry, with 10 private clinics opening in the country in as many years.

The International Society of Aesthetic Plastic Surgery reported in its most recent national survey findings that Russia had an estimated 2,000 plastic surgeons in 2014, ranking it at No. 7 in the world. The United States is in the top spot with roughly 6,300 plastic surgeons. Mexico is just behind Russia at No. 8 with about 1,550 plastic surgeons.

Still, when it comes to plastic surgery, Russia doesn’t rank in the top 10 for the estimated number of plastic surgery procedures performed each year. Mexico, despite having fewer plastic surgeons, sits at No. 4 on that list. Other countries with fewer plastic surgeons than Russia, but more annual plastic surgery procedures performed annually, include Germany, France, and Colombia.

In Dr. Jacobs' opinion, though Russian women seem to have only some interest in plastic surgery procedures, the attention they give their skin—and their general skin health and tone—indicates a significant interest in aesthetics.

“Russian women’s skin is generally lovely, although some have the telltale signs of smoking: dull, wrinkled skin,” Dr. Jacobs said, noting an apparent desire for skin care products backed by studies into their efficacy.

Dr. Stanley Jacobs’ skin care line includes a peel, serum, and moisturizer, to be used in that order. Most simply put, his Transforming Synergy Peel™ removes the worn outer layer of skin, his Visco-elastic Transforming Serum™ with Mandelic Acid tightens skin to reduce the appearance of fine lines and wrinkles, and his Visco-elastic Moisturizing Crème™ with Mandelic Acid hydrates.

To learn more about skin care and facial plastic surgery, San Francisco’s Dr. Stanley Jacobs and his team are available via phone at his Healdsburg office (707-473-0220) and his San Francisco office (415-433-0303), or visit

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Evelyn Mitchell
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