Screenster Puts Evolving TV Ecosystem into Context

Share Article

As Video Content Converges Across Screens and Devices, Cablefax’s Editors Launch Branded Service to Cover the Intersection of Online and Traditional Media.

With Screenster, we hope to put everything in perspective and provide our audience with the best insight that they can use to do their increasingly tough jobs.

FOR IMMEDIATE RELEASE (Nov. 3, 2015) -- With lines between web video and linear TV continuing to blur, the convergence of audience aggregation, community building and monetization has presented both challenges and opportunities for the TV business. Enter Screenster, a new branded information source from Cablefax covering the intersection of online content and traditional media.

Screenster makes sense of this ever-evolving ecosystem by covering the dealmaking, content creation process, digital marketing tactics and myriad other factors swirling around digital media. You will find news about traditional companies buying digital studios or creating supplemental content for the web, as well as the exploration of activities of pure-play content creators and independent multichannel networks (MCNs) as they create communities online and develop online content specifically for online demographics. You’ll also find updates on the latest technological tools marrying web video and traditional content, and new business models being adopted by online distributors.

“Digital media companies and OTT players are no longer foes of the traditional media outlets. Today, there is more cooperation and dealmaking happening than ever, with the ultimate goal being monetization for all parties,” said Screenster Editor Kaylee Hultgren. “In the end this collaboration will lead to more innovative business models—and that’s where Screenster aims to be, covering it as it happens.”

Those curious about TV’s exciting evolution can find both original and curated content at, as well as within a bi-weekly e-letter whose first issue drops on Nov. 4, 2015. Screenster-themed awards programs and events are planned for the future.

Here are just a few of Screenster’s major coverage areas:

  •     Pure-play web shows and series resonating with audiences
  •     Deals between web content creators, MCNs and digital studios, as well as with traditional media.
  •     Technology enabling more convergence between traditional and new media.
  •     New business models and monetization tactics within digital media.
  •     Interviews with leaders within the digital media space, as well as digital trailblazers within traditional media.
  •     Reviews and profiles of the best web shows and supplemental content.
  •     New advertising, brand integration and merchandizing arrangements impacting digital media monetization.
  •     Social media marketing and community building tactics in the digital space.

“It’s impossible for anyone to have predicted the pace of change affecting what used to be called the TV business,” said Cablefax Editorial Director Amy Maclean. “With Screenster, we hope to put everything in perspective and provide our audience with the best insight that they can use to do their increasingly tough jobs.

Said Cablefax Publisher Michael Grebb: “Like the TV ecosystem itself, we expect Screenster’s focus to evolve along with this fast-changing, multi-screen environment. But our core mission will remain the same: Making sense of the chaotic convergence that’s driving business strategies now and in the future.”


To share news tips, releases or pose editorial coverage questions, please contact Kaylee Hultgren at khultgren(at)accessintel(dot)com, 347-746-5142.

For advertising and sponsorship inquiries, please contact Rich Hauptner (rhauptner(at)accessintel(dot)com, 203-899-8490) or Olivia Murray (omurray(at)accessintel(dot)com, 301-354-2010).

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kate Schaeffer
+1 (301) 354-2303
Email >
since: 02/2009
Follow >
since: 02/1983
Like >

Follow us on