Loyalty360's Customer Experience Award Finalists Competing for Top Honors Include Allstate, Guardian Life, and ATB Financial

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Financial services and insurance brands named finalists in Loyalty360 CX Awards

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Loyalty360 is dedicated to educating the market about the tools, techniques, and approaches that are making a positive impact on customer experience.

A field of 19 brands will convene at the 2015 Engagement & Experience Expo, powered by Loyalty360, to compete for top honors in the Loyalty360 CX Awards. Among the field are three highly-regarded financial services and insurance brands: Allstate, Guardian Life Insurance Company of America, and ATB Financial.

Engagement & Experience Expo is set for November 9 – 11, 2015 at the Hilton Dallas Lincoln Centre in Dallas, Texas. As a final stage in the judging process, finalists will present their cases to a jury that will then decide Platinum, Gold, Silver, and Bronze winners in each category. Expo attendees who will also be in the audience during the presentations are invited to an awards luncheon where the winners will be named.

“Loyalty360 is dedicated to educating the market about the tools, techniques, and approaches that are making a positive impact on customer experience,” shared Mark Johnson, CEO of Loyalty360. “During the sessions, we’ll get to hear from executives representing the finalists about how they approach customer experience and how they’ve achieved results. We are very excited to facilitate this unprecedented information sharing.”

The Loyalty360 CX Awards recognize brands that are using innovative tools and techniques to deliver experiences that build lasting relationships with customers. Brands are competing in six different categories that impact customer experience: Technology & Trends, Customer Insights, Measurement, Brand Messaging, Employee Engagement, and Customer-centric Culture.

Allstate is competing in the Best Technology & Trends category and the Customer Insights category for the company’s Drivewise® telematics insurance program. The program rewards drivers for driving safely and is the only insurance program using a smartphone telematics app.

Guardian Life Insurance Company of America is a finalist in the Customer-centric Culture category and the Measurement category. The company promotes a culture of a constant focus on customers and building a strong financial relationship with them. A critical part of managing the day-to-day business is a robust Voice of the Customer Program to keep a constant pulse on the customer experience.

ATB Financial, the largest financial institution in Alberta, Canada, is competing in the Customer Insights culture. Through real-time analytics and robust benchmarking, the company uses customer feedback and voice analytics to improve processes and customer service. The voice analytics enables the company to recognize “everyday heroes,” employees who exhibit exceptional service.

Engagement & Experience Expo is a three-day event for marketers and other customer-focused professionals to learn business intelligence, meet new technology providers, network with peers, and understand proven solutions to customer experience challenges. Interactive sessions from other highly regarded brands such as Meineke, AARP, Sonic Drive-in, Thomson Reuters, AT&T, and more, will round out the agenda.

The 2015 Expo will feature the release of white papers and case studies from several event sponsors, as well as expanded media coverage and industry analysis.

Title sponsors of the Engagement & Experience Expo include: Ansira, Brierley+Partners, Clutch, Deluxe, EMC, Gold Group, Inquisium, Kentico, Lenati, and Stellar Loyalty.

To register for the upcoming Engagement & Experience Expo, taking place at the Hilton Dallas Lincoln Centre, please visit: http://www.engagementexpo.com/Registration

About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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Mark Johnson
Loyalty360
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