DeliveryCircle continues expansion into the food delivery sector, bringing in two more corporate accounts in Q3

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Bringing the shared economy to merchants solving last mile logistics

DeliveryCircle is seeing customer signups and revenue growth in the food sector.

DeliveryCircle announced today that its growth in food deliveries is faster than expected. DeliveryCircle specializes in same-day deliveries using the sharing economy, like Uber, and launched its service in early 2014. Unlike Uber, DeliveryCircle operates closer to an outsourced logistics service, serving larger companies or chains. DeliveryCircle is operating in DE, Western PA, Philadelphia, Washington DC, MD, Northern VA, and NJ.

Customers in the food sector include: Diet-to-go, Zoes Kitchen, Sticky Fingers Bakery, Newark Natural Foods, South Block Juice, Paradise Biryani Pointe, and Image Winery Cellars. DeliveryCircle services other sectors besides food.

Why the expansion in food? DeliveryCircle has some secret sauce - a sophisticated I.T. platform architected by the CEO and Founder, Vijaya Rao. Rao’s background was at Google, Century Link, and JPMorganChase, where she led massive I.T. projects and implementations. “I built this platform because I saw that a 4-hour delivery window doesn’t cut it. Deliveries should be exact-time with today’s technologies.” Another thing that merchants need is new customers. “We can open up a new region in 2 weeks”, says Rao. “Our Customers are pulling us into new regions as they grow.”

Zoes Kitchen, the popular nationwide Mediterranean food chain started using the service this past summer. Mid-Atlantic GM Anthony Sullivan says, “We really like the ability to customize DeliveryCircle’s web-based platform to meet our unique needs and support our brand of Simple-Tasty-Fresh”.

Diet-to-go is a leading nationwide provider of diet solutions, based in Washington DC. CEO and Founder Hilton Davis says, “We’ve been working with DeliveryCircle to deliver fresh, healthy and delicious weight-loss meal plans to customers throughout the D.C. area. What we like most about DeliveryCircle is the quality and professionalism of the drivers. They show up on time, they look and act professional, and they deliver consistently without error. With DeliveryCircle, the last mile is one less thing we have to worry about."

Different customers gravitate to different features. “I don’t have to keep nagging store personnel for delivery updates”, says Zoes Sullivan. “I can track delivery status from anywhere, in real time.” The most-used feature is how each customer uses its “preferred” drivers, with ratings points built up over time.

Another special ingredient in the recipe is how the company treats its drivers. Driver Calvin Pressley says, “DeliveryCircle treats their drivers like family members, encouraging them to take pride in their work and grow along with the merchants we are helping to be successful.” DeliveryCircle drivers have to be professional to perform as an outsourced logistics partner for the merchant.

Rao acknowledges there are a lot of competitors out there for food delivery. Her counter, “There is always room for a quality product that is differentiated.”

About DeliveryCircle

DeliveryCircle is a privately-held company headquartered in Newark DE. Merchants use the service for same-day deliveries, and drivers register to make deliveries. Visit the website at

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John Currie

Vijaya Rao
since: 09/2013
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