BIC will share how it’s leveraging Eversight’s technology to digitally test promotional offers before they hit shelves.
Palo Alto, Calif. (PRWEB) November 04, 2015
Eversight’s technology, which has helped BIC break out of the box when it comes to promotions, will be discussed by Regina Hobbs-Haley, BIC’s shopper insights manager of consumer products, at this year’s POI Summit. Held in Dallas on November 4-6, the Summit brings together business leaders concerned with issues of promotions, pricing, trade marketing, merchandising and more to share new ideas and innovations in the industry.
Instead of relying on “what worked okay last year,” the BIC Consumer Products team is adopting an approach similar to e-commerce A/B testing, running structured experiments for the purposes of finding new, more effective promotions. Taking advantage of the recent growth of omnichannel, BIC is digitally testing new offer ideas by serving dozens of variations with different offer structures, discount depths, product combinations, marketing language, images, etc., to balanced groups of shoppers online.
Attendees will learn how the BIC team gathers insights regarding which kinds of promotional tactics work best to deploy more effective promotions, and how this method has positively impacted their bottom line.
WHAT: POI SUMMIT, Session A: “A New Approach to Testing Promotions”
WHERE: The Westin Galleria, 13340 Dallas Pkwy, Dallas, TX 75240
WHEN: Friday, November 6, 2015, 8:50-9:35 a.m.
Headquartered in Palo Alto, Calif. and founded in 2013, Eversight provides Offer Innovation software that helps retailers and consumer goods companies dramatically improve promotion effectiveness and make better use of trade-spend dollars. Eversight disrupts the $300B+ world of trade promotions by combining the latest in predictive analytics, cloud software, data science, and behavioral economics. Eversight Cloud™ enables customers to remove the guesswork and risk from trade promotions by micro-testing thousands of unique offers with real shoppers to find the best performing ones. Eversight serves as a strategic partner to some of the largest CPG brands and retailers, including AB InBev, BIC and Kimberly-Clark. Promotions based on Offer Innovation have yielded an unprecedented 20-50 percent improvement in volume sales over traditional promotions. Visit http://www.eversightlabs.com to learn more.