PRIORI DATA Announces Partnership with Japan’s Interarrows to Bring Global App Store Intelligence Data to Japan

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The partnership brings critical app market and competitive intelligence data to Japanese mobile app developers and advertising agencies looking to expand their businesses internationally and capitalize on the global app economy.

PRIORI DATA GmbH (CEO: Patrick Kane), an App Store Intelligence company headquartered in Berlin, Germany announced an official partnership with interarrows Inc. (CEO: Yoji Otokozawa), a Digital Marketing & Analytics agency headquartered in Tokyo, Japan, and will begin selling its market and competitive intelligence data from November 2015 in Japan.

PRIORI DATA provides critical app store intelligence data, including the estimated downloads and revenues of all apps on the major mobile app stores (Apple App Store and Google Play), by using proprietary analytical algorithms which combine an app’s rankings data with actual downloads and revenue figures provided by its app partners.

These data cover more than 55 countries across each app store, with detailed analysis on app store categories, publishers' market shares, trends and new/featured apps. In addition, the platform makes it easy to build custom lists and easily track the most relevant apps in a unified view. This allows for tracking of competitors' apps’ estimated downloads, revenues, trends, pricing and ratings. Furthermore, there is no limit to the number of applications and publishers that can be tracked.

These data represent essential strategic planning tools for app developers to succeed in the rapidly growing mobile app market, giving an understanding of the size and growth of the categories, markets, and genres of apps for development, as well as quantifying the number of downloads or revenues needed to reach a certain position in the app store top charts. These data are also vital for financial companies who are looking for potential investments into app developers, and for advertising agencies that offer marketing, advertisement and promotion strategies to app publishers.

Concerning the entry to the Japanese market, the CEO of PRIORI DATA, Patrick Kane noted, “Japan ranks as one of the top 3 markets in the global app economy in terms of revenue, and both Japanese mobile users and app publishers are at the forefront of innovation in mobile. Combined with Japan’s incredible legacy in gaming, we see all the necessary ingredients for a tremendous market opportunity, and we are thrilled to be building both a great business and a great partnership together with interarrows.”

The CEO of interarrows Inc., Yoji Otokozawa also commented, "In the recent market where cross-platform is often mentioned, the core of this trend is mobile, and many SIM-FREE devices and MVNOs have entered into mobile services. For many companies, mobile applications have become the most important mobile marketing strategy, and it can be said that the analysis of the application market and competitors will be vital to establish the competitive advantage of a company. By partnering with PRIORI DATA, which is growing quickly in the app store intelligence market, we are very happy to be able to have an opportunity to provide Japanese customers with app market, category, and brand insights for use in their competitive analysis and strategic planning."

Company Credentials
Address: Strelitzer Straße 61 10115 Berlin, Germany
TEL: +49(0)30 692 00312
CEO: Patrick Kane
Established: June 2013

Company: interarrows Inc.
Address: 〒141-0031
9F Gotanda City Trust BLDG. 1-23-7 Nishigotanda Shinagawa-ku Tokyo 141-0031 Japan
CEO:Yoji Otokozawa
Established: January 2006

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Patrick Kane

Yoji Otokozawa
interarrows Inc.
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