Goodzer Expands Delivery of Local Business’s Information to Facebook

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Goodzer now enables Service Menus to be easily published to merchant Facebook Pages

Goodzer, the leader in automating local marketing solutions for local businesses, today announced the expansion of its Service Menu distribution network to include Facebook, providing increased consumer reach to the free enhanced listings service Goodzer offers local merchants.

Goodzer’s new customized Facebook integration allows merchants to simply create and display their Goodzer “Service Menus” directly on their Facebook Page, so that social users can find an easy-to-read list of products and services the merchant offers. The widget can be created within minutes from Goodzer’s Merchant Center ( and once published is then available to users from the merchant’s Facebook Page menu.

“We’ve always felt that it’s important for us to expand our distribution beyond the established online and mobile local publishers to include the major social media properties, such as Facebook,” says Mike Wilson, Goodzer CEO. “Once we developed this seamless and simple way to integrate with Facebook to enable the display of merchants’ Service Menus, adding this feature to Merchant Center was a no-brainer.”

Goodzer uses its automated technology to amass hyperlocal, ‘enhanced’ product and service data – including detailed descriptions, availability, images and pricing – for over 2.5 million local businesses. The company then uses this data to create highly targeted marketing solutions that generate new customers who are ready to make a purchase decision. Goodzer’s free offering distributes this enhanced data in the form of Service Menus on behalf of local businesses to over 200 million mobile and online visitors per month - and has now expanded with Facebook.

Goodzer’s platform also leverages its unique enhanced data to drive performance campaigns for local businesses as well. The detailed data further allows the company’s technology to narrowly target prospective buyers of very specific services, ensuring highly engaged consumers, and delivering high value conversions to local advertisers in the form of phone calls, in-store visits and booked appointments. These performance services are now in beta are currently available on a limited basis and will be more broadly available as the service continues to roll out over the next 6 months.

About Goodzer
Goodzer provides the most advanced, enhanced local content to publishers and uses that data to provide effective and efficient online and mobile advertising solutions for local businesses. The company’s leading and extensive database of Service Menus covers more than 95 percent of all publicly available product and service information. Its product and service content is distributed to nearly 200 million users each month, across major web properties including YP, CitySearch, Yellowbook and now Facebook. For more information on Goodzer and its merchant solutions, visit

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Mike Wilson
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