Pennsauken, NJ (PRWEB) November 05, 2015
Leading media buying firm Compas, Inc. today launched ContentShare™, a proprietary system for strategic distribution of audience-specific content including digital and print key clinical and pharmaceutical client content. ContentShare™ harnesses the power of key clinical and pharmaceutical content, offering a content planning strategy to proactively drive brands’ clinical content to their target audiences and provide relevant healthcare material for increased brand awareness and Rx lift.
ContentShare will be showcased at ProcureCON Pharma, the conference for leaders in pharmaceutical procurement. Brandy Colangelo, Director, Buying Services & Deliverables, will be leading a roundtable discussion titled, “Understanding Prescriber Behavior and Leveraging Clinical Content in the Dawn of the Sunshine Act.”
Colangelo explains, “the time to harness the power of content is now, and we saw a real need to launch this powerful service. Many in our industry shied away from this medium because of fears that it will violate the Sunshine Act, but we’re finding that the greater risk to pharma is to not distribute reprints or other content to healthcare professionals who today are busier than ever and truly value the information shared by pharma.” Media Vitals™ 2015 research shows that 90% of healthcare professionals feel medical journal article reprints are useful to receive from pharma. “Using ContentShare allows our clients to utilize and track their content in a way that’s not only compliant with Sunshine Act, but is also a powerful engagement tool that can really move the promotional needle.”
With the launch of ContentShare, Compas has produced the new POV, “How to Maximize Medical Reprint Investments in Wake of the Sunshine Act and other Industry Challenges.” To request a copy, contact Lindsay Dinan at dinan(at)cmicompas(dot)com.
About Compas, Inc.
Compas, Inc. is the nation’s largest buyer of healthcare media and non-personal promotion, representing volume of 50+ pharmaceutical companies and purchasing across the largest network of suppliers of all media channels to reach professional and direct-to-patient audiences. Compas combines the purchasing power of its individual clients to generate incremental savings above the best prices the client or their agency can earn, resulting in self-funding media buying that reduces costs and returns dollars to clients’ bottom line. Compas is a diversity supplier certified by the National Minority Supplier Diversity Counsel. Visit http://www.compasonline.com.