"We have a strong vision for Live Comfortably. We realize the value we have in the brand name and how it resonates with all consumers. Everyone wants to Live Comfortably."
Boca Raton, Florida (PRWEB) November 06, 2015
“Hollander partnered with Oracle to become an early adopter of the Oracle Commerce Cloud. Oracle Commerce Cloud is basically a one stop shop for us.” Stated Jannice Cameron-Chapital SVP of Marketing at Hollander Sleep Products. “The infrastructure was built to hold everything up in the Oracle Cloud. All future upgrades for http://www.livecomfortably.com will be managed by Oracle and will be done automatically to the site, without ever interfering with the consumer experience. The site was built with ease for in-house daily management of the catalog and content. The overall design of the site came from the creative team at Hollander.”
“We are extremely proud of our new website.” Stated Beth Mack, President at Hollander Sleep Products. “Working with Oracle Commerce Cloud has been a great experience.” The tight time-frame we setup for ourselves to accomplish this project was questionable in the beginning, but today, I am pleased of the outcome and the fact that we were able to go live with http://www.livecomfortably.com and on time with such a beautiful website.”
“Having our own website allows us to tell the comfort story of the Live Comfortably brand.” stated Cameron-Chapital. “Our goal is to give our consumers a great online experience and take them on a journey more engaging and interactive than just shopping for bedding. As you scroll throughout the site you will find great luxurious bedding products that bring comfort to your world. In addition, when you visit our LC Studio, you will find news on local artists featured on our site. You will find a local musician who is getting ready to launch his new CD, or an artist from Brooklyn displaying her paintings. We will be featuring yoga Instructors who will give you tips on meditation as well as nutritionists with great healthy recipes; overall tips that help you live more comfortably.”
We have a strong vision for Live Comfortably. We realize the value we have in the brand name and how it resonates with all consumers. “Everyone wants to Live Comfortably”, stated Cameron-Chapital. “Our focus is to showcase products that bring a real comfort to your life. We currently design luxurious bedding and will expand the brand into other categories, through our licensing program in the near future.”
“We are working on an aggressive marketing plan for http://www.livecomfortably.com for 2016. The majority spend will go towards consumer digital marketing, since our target is the Millennial. It is important to be where they are; in digital, social and mobile.
Live Comfortably launched in 2011 at Bloomingdales and quickly expanded into other top retailers. We recently built our first in-store shop at The Bay in Canada and will be rolling out more LC shops to the top doors in early 2016.
Our retail partners are excited for the launch of http://www.livecomfortably.com and the brand awareness that it will bring.
For additional information please contact:
SVP of Marketing
Hollander Sleep Products
About Hollander Sleep Products
Hollander Sleep Products is based in Boca Raton, Florida and is a leading manufacturer of bed pillows, mattress pads, comforters, memory foam products, and related products. Hollander has a showroom in New York City and operates nine manufacturing facilities throughout the United States and Canada, with offices in China and India focused on sourcing, product development, and quality control. Hollander’s products appear under a number of well-known brand names including Ralph Lauren, Nautica, Croscill, Beautyrest, Chaps, Charisma, , Waverly, and Live Comfortably.