Integrating ShopSocially’s Get-an-Email app has proven to be a successful, cost-effective campaign and has helped us achieve our goal of growing our email list. - Trisha Thomas, Chief Marketing Officer at Evan-Moor Educational Publishers.
SANTA CLARA, CA (PRWEB) November 05, 2015
ShopSocially revealed that an award-winning publisher Evan-Moor Educational Publishers has achieved an unprecedented sales conversion rate of 38.66%. Evan-Moor has been using ShopSocially’s Get-an-Email to convert its website visitors into email subscribers. As a result, the publisher attributes its 38.66% conversion rate to the app.
“Integrating ShopSocially’s Get-an-Email app has proven to be a successful, cost-effective campaign.” commented Trisha Thomas, Chief Marketing Officer at Evan-Moor Educational Publishers. “The easy-to-integrate app has helped us achieve our goal of growing our email list. Evan-Moor’s email program continues to be an effective online marketing channel."
Get-an-Email app is designed to convert users’ website visitors into email subscribers by offering them flexible incentives such as discount coupon codes and sweepstakes. In addition to guaranteeing the conversion of at least 10% of visitors, the app ensures 5-7x higher conversion as new subscribers feel they have earned the coupon code. Moreover, the app flaunts a mobile-friendly design, a template-driven layout, and a range of analytical tools such as reports and A/B tests. To further personalize user experiences, Get-an-Email offers rule-base targeting to control where and when the app is shown as well as different personalization options that show messages according to clients’ demographics, social profile, and similar factors.
While Get-an-Email is responsible for a majority of the sales, another ShopSocially app has contributed effectively to improving the publisher’s conversion rate: Refer-a-Friend. Tapping into the power of friend referrals, this app allows Evan-Moor to increase traffic to its site by 10% through a customizable referral program. Refer-a-Friend also ensures 2-5 click backs for every referral as well as more subscribers and social media fans and followers. Like Get-an-Email, this easy-to-use and convenient app offers comprehensive incentive options, a mobile-friendly design, a customizable layout, and analytical tools.
“We are proud to be associated with Evan-Moor’s recent success and hope to continue assisting the publisher in providing excellent resources for teachers and parents,” commented Samir Palnitkar, President at ShopSocially. “It is moments like these that our products team live for and grow motivated, to create new online marketing solutions and apps that help merchants achieve their goals.”
About Evan-Moor Educational Publishers
Evan-Moor Educational Publishers provides educators with practical, creative and engaging materials that enrich the PreK–8 curriculum. Through the years, Evan-Moor has remained loyal to its mission: aligning educational materials with current standards and educational practices while piquing students’ interest and motivating them to learn. Evan-Moor Educational Publishers offers a range of products, including teacher resource books, interactive lessons, student activity books, e-books, intervention resources, and free resources for both teachers and parents. For more information on the publisher, visit http://www.evan-moor.com.
ShopSocially is a premium social, referral, and loyalty platform for marketers. It is an enterprise grade SaaS solution that helps merchants in new customer acquisition, improved conversions and increased customer retention. Leading brands such as Evelyn & Crabtree, Beretta, Dressbarn, Zazzle, Zipcar and ULTA use the ShopSocially platform to drive referral marketing, visual ecommerce, customer loyalty, social login, social gamification and other similar programs on their sites.
ShopSocially has consistently driven word-of-mouth promotions via social media for 1000s of brands and delivered positive ROI results for its social media efforts.
ShopSocially has won several awards and been featured by Facebook in a Social Commerce case study. Launched in October 2010, ShopSocially is a privately held company based in Santa Clara, CA. For more information, please visit http://shopsocially.com/platform/request-a-demo