Loyalty360 Customer Experience Awards Select Overstock.com and GameStop as Finalists

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Presentations during Engagement & Experience Expo will determine winners

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While GameStop and Overstock.com are taking very different approaches, they are each being truly innovative with delivering exceptional customer experiences.

The Loyalty360 CX Awards recognize brands that are using innovative tools and techniques to deliver experiences that build lasting relationships with customers. Among the 19 finalists in the 2015 CX Awards are two highly-respected retail brands, Overstock.com and GameStop. The finalists will present details of their customer experience strategies during a series of breakout sessions at Engagement & Experience Expo, where a jury will analyze the presentations and announce winners in each category.

Engagement & Experience Expo is set for November 9 – 11 at the Hilton Dallas Lincoln Centre in Dallas, Texas. Expo attendees will hear first-hand from each of the finalists, including executives from Overstock.com and GameStop. The retail brands will be joined by finalists representing other sectors, including hotels, financial services, insurance, restaurants, logistics, CPG, automotive, and non-profit.

“While GameStop and Overstock.com are taking very different approaches, they are each being truly innovative with delivering exceptional customer experiences,” shared Mark Johnson, CEO of Loyalty360. “Attendees to the Engagement & Experience Expo will get to learn about some of the work that goes on ‘behind the scenes’ at these retailers. We are very excited to be able to facilitate an unprecedented amount of information sharing between these brands and their peers.”

The retails brands are competing in three different categories. Overstock.com is a finalist in the Most Customer-centric Culture category for its company-wide focus on a single goal to provide quality and value that customers can trust. The company attributes its tremendous growth to its employees’ ability to cultivate personal relationships with customers and vendors.

A culture that values ideas over status and innovation over structure has earned GameStop a spot as a finalist in the Best Employee Engagement category. The company’s approach to employee engagement focuses on hiring, training and empowering front-line employees to deliver personal and relevant customer experiences.

Engagement & Experience Expo is a three-day event for marketers and other customer-focused professionals to learn business intelligence, meet new technology providers, network with peers, and understand proven solutions to customer experience challenges. Interactive sessions from other highly regarded brands such as Meineke, AARP, Sonic Drive-in, Thomson Reuters, AT&T, and more, will round out the agenda.

The 2015 Expo will feature the release of white papers and case studies from several event sponsors, as well as expanded media coverage and industry analysis.

Title sponsors of the Engagement & Experience Expo include: Ansira, Brierley+Partners, Clutch, Deluxe, EMC, Gold Group, Inquisium, Kentico, Lenati, and Stellar Loyalty.

To register for the upcoming Engagement & Experience Expo, taking place at the Hilton Dallas Lincoln Centre, please visit: http://www.engagementexpo.com/Registration

About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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Mark Johnson
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