Perry Ellis Debuts "Shop of the Future" Retail Concept

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Immersive, technology-driven retail concept launches at Macy’s Herald Square

Perry Ellis Debuts "Shop Of The Future"

Perry Ellis announced today, the debut of the “Shop of the Future,” an immersive, technology-driven retail concept located within the new men’s department at Macy’s Herald Square. Ahead of the industry trend, the brand-driven shopping destination utilizes digital technology and tools, designed to captivate shoppers by telling the Perry Ellis brand story in a modern, tech-savvy manner.

To bring this new concept to life, Perry Ellis partnered with The Science Project to co-develop the digital and physical store concepts which feature reactive retail technology. Interactive, floating mirrors with embedded proximity sensors deliver responsive, branded content to create a personalized experience for each shop-per; while curved walls provide a modern storytelling platform through the use of custom LED hardware. Design firm Tarella Architecture & Design implemented retail store design concepts.

“When we were considering this new space, we wanted to create something that would draw in new cus-tomers and would continue to resonate with our core shopper." said Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis. "Adding a tech component to the shopping experience was a natural way to accomplish that goal. Proximity sensors enable the space to feel futuristic but still very user-friendly, and the digital platform allows us to communicate with customers in a more contemporary voice.”

Divided into three sections, the space gives shoppers an opportunity to discover the brand, experience a personal moment and engage with the digital and physical structures through witty dialogue. The shop is also designed to invite customers into the space through fluid, non-angular shapes which draw guests into the shop. The private space also provides customers with phone charging stations so they may stay in the space and connect further with the brand.

"We are thrilled to announce our partnership with Perry Ellis and unveil this Very Perry Macy's experi-ence,” said Jeremy Bergstein, CEO of The Science Project. "Perry Ellis sought a partner that could understand the playful, innovative legacy of the namesake designer and transform it into a new brand-driven shopping destination. We are excited to be the first digital agency to create this kind of retail innovation from concept, strategy and design all the away through to implementation.”

About Perry Ellis:
In 1976, designer Perry Ellis launched his first women’s collection with a goal to make fashion meaningful simply by not tak-ing it so seriously. By believing that clothes should be fun. Following only what felt right. Following his gut. Never settling for what was expected. Choosing optimism. Laughing it off. And in doing so, he redefined an industry…and introduced much-needed wit.

Perry Ellis earned an inspiring share of distinctions along the way. In 1979, Ellis won the Coty Award, his first of eight. In 1982, he was honored with the CFDA Designer of the Year Award. And in 1984, he was elected president of the CFDA. He left a legacy not just of levity, but of distinction.

Today, Perry Ellis’ wit and charm are celebrated through the menswear line owned by Perry Ellis International. The seasonal collections of suits, wovens, men’s accessories, fragrance, swim and outerwear are sold at better department stores and on PerryEllis.com.

Press Contact:
David Shulman
LaForce + Stevens
DShulman(at)LaForce-Stevens(dot)com
(646) 374-0842

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David Shulman
Perry Ellis
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