STUDIO CITY (PRWEB) November 05, 2015
FilmTrack, the leading provider of intellectual property and rights management solutions for the media and entertainment industry, today announced the appointment of Jessica Lewis as Executive Vice President of Marketing. In this new role, Lewis will be responsible for helping transform the company’s marketing organization and global presence.
Lewis is an accomplished executive with a rich history of product and brand development, technology marketing, and creating transformative teams. With significant experience leading marketing for globally recognized companies, she has driven demand and growth strategies for heavyweights in the tech, entertainment, and outdoor industries including Ancestry, Playboy, and Nike, as well as several successful rapid growth startups.
“We are psyched to have Lewis join our team. She is a well-respected, seasoned executive with deep industry knowledge and leadership savvy, in addition to profound experience with branding and marketing,” said Jason Kassin, CEO of FilmTrack. “Today’s top M&E brands require scalable, easy to use solutions that will allow them to manage their assets on a global scale. Jessica brings that rare combination of product understanding and market savvy. She truly understands our mission and offers the full set of tools and espirit de corp needed to help FilmTrack continue its market dominance and achieve growth objectives.”
Lewis keeps her fingers on the pulse of technology and innovation through her work as advisor for several start-ups, including San Francisco-based Liftopia. She is also a member of, and investor with, several venture syndicates, including Barbara Corcoran Venture Syndicate. Lewis studied Biochemistry and Physics at Wittenberg University and uses her education in science to bring a unique perspective to any business creating a landscape of rapid testing, data analysis, and optimization.
The global leader in intellectual property management for the media and entertainment industry, FilmTrack provides its suite of cloud-based SaaS solutions to more than 200 companies. They are participating at this week’s AFM and co-hosting the AFM Carousel Party on November 9th.
For two decades, FilmTrack has been transforming the way the media and entertainment industry monetizes, measures and delivers its content and related assets across every point in the intellectual property lifecycle. FilmTrack’s cloud-based software platform streamlines the complex intellectual property management process – from project inception to distribution – and provides a holistic view into critical data supporting rights, availabilities, contracts, invoicing, licensing, revenue recognition, royalties and workflow management. Backed by Insight Venture Partners, FilmTrack serves as both a front and back office to hundreds of clients worldwide including DreamWorks Animation, Endemol, eOne, Saban Brands, Miramax, National Geographic and Starz. Visit http://www.filmtrack.com to learn more.