Equipment Today and John Deere join forces for an interactive look at construction’s future
Fort Atkinson, WI (PRWEB) November 11, 2015 -- How will next-generation equipment designs impact productivity and profitability on construction sites? To shed light on this, the editors and designers of Equipment Today magazine, the industry’s leading construction-focused publication, collaborated to create “The Transformation of the Construction Industry,” a futuristic, one-of-a-kind print and online interactive guide sponsored by John Deere.
The construction industry is experiencing a technology evolution as equipment manufacturers move toward ever greater sophistication, electrification and automation.
“The Transformation of the Construction Industry" showcases both current and developing technologies likely to shape ─ or “transform” ─ the construction equipment industry. It opens with a compelling display of animation that brings together a futuristic hybrid of man and machine. The viewer is able to mouse over different components to break down the robotic-looking “creature” by its individual parts with viewable descriptions, as well as links to more information and videos.
“The Transformation of the Construction Industry” is the interactive component of a one-of-a-kind pull-out poster, sponsored by John Deere, which was distributed with Equipment Today magazine’s October 2015 issue. The poster is the lead element of a section highlighting future technology trends affecting equipment design and construction processes on the jobsite.
The magazine section highlights:
• Equipment and vehicle automation
• Telematics technology
• Drone operation
• Augmented reality and more
Coverage of future technology trends in construction is part of Equipment Today’s three-issue coverage in celebration of its 50+ years of publishing history. The August 2015 issue took a look at the previous 50 years in construction equipment history with a print and interactive timeline, while the September 2015 issue presented the Contractors’ Top 50 New Products as a representation of today’s most innovative new product offerings.
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Equipment Today magazine is the commercial contractor's leading equipment information resource. ForConstructionPros.com is the construction industry's #1 web portal. Equipment Today and ForConstructionPros.com are properties of AC Business Media.
About AC Business Media
AC Business Media is a business-to-business media company with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, manufacturing, logistics and supply chain markets. AC Business Media delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, videos, magazines, webinars and newsletters and provides advertisers the analytics, data and ability to reach their target audience.
Sue Fritz, AC Business Media, http://www.ACBusinessMedia.com, +1 262.473.9190, [email protected]
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