Mashable Congratulates the Winners of the 2015 Mashies

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The best in marketing, advertising digital and social were honored last night at the third annual Mashies in New York City.

Mashable, the leading media company for the digital generation, last night announced the winners of the 2015 Mashies. The annual awards program celebrates the most innovative ideas in marketing, advertising, social media and public relations to commemorate agencies and brands that are creating the future of communications on the newest digital platforms.

“Today we’re seeing brands, marketers and advertisers pushing the boundaries of communications by creating campaigns that are smarter, faster and more effective than ever before,” said Stacy Martinet, Chief Marketing Officer of Mashable. “The Mashies brings together the leaders who are transforming the industry to celebrate the amazing creative that challenged us to think differently in 2015. Congratulations to all of the finalists and winners."

The third annual Mashies honored winners in 25 categories, including best of short and long form video, best use of mobile, best PR digital campaign, and new this year, Digital Marketing Innovator of the Year. Finalists and winners were selected by a distinguished panel of judges based on the originality, effectiveness, innovative use of digital platforms and tools, boldness, and strategy of their entries.

The winners were celebrated last night at Guastavino's in midtown Manhattan and was hosted by comedian Amanda Seales.

2015 Mashies Winners:

Digital Marketing Innovator of the Year – Individual
Linda Boff, Chief Marketing Officer, GE

Best Use of Short-Form Video
#HyperMade
BBDO New York and Lowe’s

Best Use of Long-Form Video
Love Has No Labels
Best Use of Long-Form Video

Best Use of YouTube
#WatchMeDanceOn
DanceOn

Best Use of Vine
#AllNaturalTag
Target

Best Use of Branded Video within Facebook
Silent Facebook Ads
CP+B and Hotels.com

Best Use of Live Streaming
IBM Sessions
Ogilvy and IBM

Best Use of Snapchat
Call of Duty: Hack in Black
Edelman and Call of Duty

Digital Marketing Innovator of the Year - Brand
Target

Best PR Digital Campaign
The Ebola Fighters
Publicis North American and Doctors of the World

Best PR Launch
Self-Destructing Book
Mother New York and James Patterson

Best Use of Twitter
Emoji Ordering
CP+B and Domino’s

Best Use of Facebook
Be Sure It’s Secure
Havas Worldwide Chicago and Hefty

Best Use of Instagram
Build a GLA on Instagram
Razorfish and Mercedes-Benz USA

Best Use of Tumblr
The Order
BBH New York and Sony PlayStation

Best Use of Pinterest
Land O’Lakes Inspires Virtual Giving Moment with Pin a Meal. Give a Meal.
Colle + McVoy and Land O’Lakes

Digital Marketing Innovator of the Year - Agency
CP+B

Best Real-Time Marketing
Black Cats
Colenso BBDO and Samsung

Best Public Service Announcement
Love Has No Labels
Ad Council and R/GA

Most Innovative Use of Traditional Digital Marketing
Gamer Masterpiece
BBH New York and Sony PlayStation

Best Content Marketing
Celibacy Challenge
Saatchi & Saatchi NY and GLAAD

Best Social Media Campaign
Run With It
Rothco and Heineken

Best Global Campaign
Spotify a Year in Music
Razorfish and Spotify

Best Use of Mobile
PEDIGREE Found
Colenso BBDO and PEDIGREE

Best in Show
Love Has No Labels
Ad Council and R/GA

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About Mashable:
Mashable is a leading global media company that informs, inspires and entertains the digital generation. Mashable is redefining storytelling by documenting and shaping the digital revolution in a new voice, new formats and cutting-edge technologies to a uniquely dedicated audience of 45 million monthly unique visitors and 25 million social followers. Founded in 2005, Mashable is headquartered in New York City with offices in San Francisco, Los Angeles, Singapore and London.

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Paul Cafiero
Mashable
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