Mixpo Releases The Connected Campaign: The Next Generation of Digital Advertising

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Mobile’s rise to dominance has broken legacy ad systems that were not designed for cross-device targeting and attribution. Built on a new era of advertising infrastructure, the Connected Campaign is poised to deliver on every advertisers’ dream—true customer journey management.

The Connected Campaign

The Connected Campaign infographic

A Connected Campaign is a group of assets such as ads, audiences, pages, and apps that exchange data through the identity layer to stay coordinated as the customer moves across devices and channels.

Today, Mixpo is releasing The Connected Campaign: The Next Generation of Digital Advertising, which is a guide for advertisers looking to make the transition away from cookie-based campaigns.

By now, most advertisers are aware that mobile has broken legacy ad technologies that were not designed for cross-device targeting and attribution. According to Atlas, ad tech inefficiencies are so bad that almost half of a $100K campaign targeting people 18-35 is off target and the reach is overstated by over 160%. Just in time, a new era of identity-based infrastructure has emerged—the identity layer. The identity layer enables advertiser to create a campaign that sequences messaging across the customer journey—the Connected Campaign.

A Connected Campaign is a group of assets such as ads, audiences, pages, and apps that exchange data through the identity layer to stay coordinated as the customer moves across devices and channels. Connected Campaigns are designed to reduce off target spend, feed accurate reporting, and deliver a more elegant customer experience.

“While much has been said about the need to move to cross-device approaches to marketing, we felt there was a missing resource to help marketers understand how to make the evolution. Advertisers will execute People-Based Marketing by creating Connected Campaigns built on the identity layer. Our guide will help advertisers and publishers ready to embrace the next generation of digital advertising,” says Justin Kistner, vice president of marketing at Mixpo.

Inside The Connected Campaign: The Next Generation of Digital Advertising, advertisers will find:

  •     The evolution to Connected Campaigns
  •     Why a Connected Campaign will change the game for advertisers
  •     The opportunity for publishers
  •     Key information for early adopters

About Mixpo
Mixpo streamlines the production of Connected Campaigns, by combining a creative studio, ad server, media buying, and campaign analytics. Display, video, and social campaigns built on the Mixpo platform are engineered to perform across devices and channels. In 2015, Deloitte named Mixpo a Technology Fast 500. Mixpo was also selected by Forbes as one of America’s Most Promising Companies in 2013 and 2014. http://www.mixpo.com.

For questions contact:
Justin Kistner
VP of Marketing
justin(at)mixpo.com
(888) 962-1110

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Justin Kistner
Mixpo
+1 (206) 436-2741
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Mixpo
since: 02/2010
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