Leading Sourcing Event East China Fair Launches 6 New Pavilions in 2016

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The East China Fair will introduce a new multi-exhibition structure in its March 2016 event. The new structure provides 6 pavilions with specialized exhibitions featuring Apparel, Textile, Household Products, Gifts, Leather Products, Modern Lifestyle Products, and Cross-border E-commerce Services

China’s 2016 East China Fair is unveiling a new, multi-exhibition format that will transform it into one of Asia’s leading sourcing events for Apparel, Textiles, Household Products, Gifts, Modern Lifestyle Products, and Cross-border E-commerce Services. The fair’s new structure creates 6 new pavilions that are expected to bring together at least 4,000 exhibitors and 40,000 industry buyers from over 115 countries between 1-5 March 2016 at Shanghai’s New International Exhibition Center. The East China Fair’s six pavilions form a series of connected, category specific exhibitions covering apparel, leather goods, home textiles, gifts, household products, consumer electronics, home furnishings, and modern lifestyle products under one roof.

In 2016, the East China Fair’s new pavilion structure provides 6 specialized exhibitions within one of Asia’s largest trade and sourcing events. The exhibitions will include:

Apparel Exhibition including Fashion Apparel, Undergarments, Mother and Children’s Wear, Fashion Accessories
Textile Exhibition including Home Textiles, Bathroom and Kitchen Textiles, and Fabric.

Household Products Exhibition including Tableware, Kitchenware, Personal Care, Furnishings, and Consumer Electronics.

Gifts and Decorative Accessory Exhibition including Stationery, Sporting Goods, Toys, Pet Products, and Gifts and Crafts.

Leather Products Exhibition including Leather Wear, Leather Materials, Footwear, and Leather Accessories.

Modern Lifestyle Exhibition including Innovative Overseas Products and Cross-border E-commerce Services.

The East China Fair is supported by China’s Ministry of Commerce and co-organized by nine provinces and cities including Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Shanghai, Nanjing, and Ningbo. The upcoming 26th edition of the exhibition will cover 126,500 square meters.

The 2016 East China Fair builds on the success of last year’s event which drew more than 21,000 overseas buyers and generated over $2.57 billion in orders during the five-day exhibition. The East China Fair has become an increasingly important platform for showcasing some China’s newest and most innovative suppliers with new exhibitor numbers increasing by more than 58% between 2014 and 2015. While home textiles, apparel, and household and consumer goods represent the fair’s largest product categories, the 2016 exhibition is expected to highlight growing areas such as leather goods and products from overseas suppliers. 204 overseas exhibitors joined the 2015 edition of the East China Fair with the over 70% coming from other Asia markets.

For media enquiries about the East China Fair, contact:

Fan Shenping
The Council Office of the East China Fair
Tel: +86-21-6353-9977 ext. 1256
Email: fan@ecf.gov.cn


Phoebe Wang
Media Pacific Ltd
Tel: +86-6328-1926

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