FilmTrack Expands Product and Sales Teams with Addition of Key VP and Director Roles

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Julie Cleveland, Andrea Adams join company

FilmTrack, the leading provider of intellectual property and rights management solutions for media and entertainment brands, recently expanded its product and sales teams with the addition two key positions, VP of Product Management and Director of Sales, respectively.

Julie Cleveland joined the company this spring as VP of Product Management, reporting to Tom Coleman, CTO/CIO. In this role, Julie is responsible for driving participation, input, and fiscal oversight of the company’s product strategy. Her 15+ years experience includes a successful track record providing cash flow/revenue management for entertainment companies, including Sony Pictures Entertainment, New Line Cinema, and Overseas Film Group. Prior to joining the company, Julie ran a successful consultancy, providing financial, operational and administrative support to entertainment clients. She has an MBA in Business Administration from Auburn University and BBA in Finance and Marketing from University of Georgia.

“We are thrilled with Julie’s arrival at FilmTrack. She’s an absolute powerhouse with incredible knowledge and experience working with some of the top entertainment brands, providing fiscal management of core product groups,” said Coleman. “Her business prowess will help ensure we maintain operational efficiencies that drive business growth, while further developing FilmTrack’s legacy product.”

Andrea Adams recently joined the company as Director of Sales. Reporting to EVP of Sales, Eyal Goldstein, Andrea is responsible for helping media and entertainment clients with their IP management solutions. She has worked with many top media brands during her professional tenure, including Anonymous Content, William Morris Agency, and Variety Insight, and in film and television development at companies including Team Todd and Davis Entertainment, receiving credit in the films ALICE IN WONDERLAND, THE ROMANTICS and CHRONICLE. Additionally, Andrea produced the documentary MY AMITYVILLE HORROR, which was acquired domestically by IFC Midnight in association with Sundance Selects, and released in March 2012. She has a Bachelor’s Degree in Television-Radio from Ithaca College.

FilmTrack is also pleased to announce the promotion of Andrew Goldstein to VP of Independent Film & TV Sales. Also reporting to Eyal Goldstein, Andrew will leverage his 19+ years sales experience to continue driving global subscriptions for FilmTrack’s SaaS content and rights management software platform, with emphasis on independent and international film and TV clients. Andrew has a far-reaching career in the media and entertainment industry, working with brands that include The Hollywood Reporter, Los Angeles Times and Technicolor.

“The expansion of FilmTrack’s sales team enables the company to not only expand its worldwide customer base, but also provide industry leading customer support through the entire sales cycle,” said Goldstein. “Both Andrea and Andrew bring deep knowledge and a customer service oriented mindset to our sales organization.”

FilmTrack’s cloud-based software platform streamlines the complex intellectual property management process – from project inception to distribution. They are participating at this week’s AFM and co-hosting the AFM Carousel Party on November 9th.


About FilmTrack
For two decades, FilmTrack has been transforming the way the media and entertainment industry monetizes, measures and delivers its content and related assets across every point in the intellectual property lifecycle. FilmTrack’s cloud-based software platform streamlines the complex intellectual property management process – from project inception to distribution – and provides a holistic view into critical data supporting rights, availabilities, contracts, invoicing, licensing, revenue recognition, royalties and workflow management. Backed by Insight Venture Partners, FilmTrack serves as both a front and back office to hundreds of clients worldwide including DreamWorks Animation, Endemol, eOne, Saban Brands, Miramax, National Geographic and Starz. Visit to learn more.

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