BeaverTails Announces US and International Growth Strategy

Share Article

Press conference to be held at IAAPA on November 19

BeaverTails, makers of unique and delicious BeaverTails® pastries, today announced that it will present its US and international growth strategy at the International Association of Amusement Parks and Attractions (IAAPA) trade show in Orlando, Florida. A press conference will be held at BeaverTails’ booth (# 830) on Thursday, November 19 at 11:00 AM.

Based on an old family recipe, BeaverTails pastries are a Canadian icon – a unique and delicious treat. Served hot and topped with numerous choices, including cinnamon & sugar, chocolate hazelnut spread, Reese’s® Pieces and peanut butter, BeaverTails pastries satisfy indulgences of all tastes. BeaverTails also offers a menu of favorite snack foods, including BeaverBites, BeaverDogs, poutines, and moozoo® smoothies, frozen yogurts and gelatos.

“BeaverTails has become a beloved icon and proven business model across Canada,” says Pino Di Ioia, CEO, BeaverTails. “Now that our home market has matured, we have turned our development efforts to the US and abroad. Our strategy is clear – we wish to place stores within leading tourist and leisure destinations. Our research and experience tell us that this is one of the best ways to accelerate brand awareness. This approach has already been proven at Lagoon Amusement Park, Morey's Piers, Cedar Point and locations in Japan, South Korea and Dubai.”

“We believe that we have a very compelling offering for food service operators, for several reasons. First, our operations are comparatively simple and our food costs are relatively low. Second, our product is unique and does not cannibalize sales of other dessert offerings. Third, BeaverTails pastries are topped with a variety of choices, which allows us to better engage the customer by providing an animated experience. We are actively looking to meet passionate people with amusement park expertise and a desire to help fulfill this vision,” adds Mr. Di Ioia.

Press conference attendance and media queries: Mark Lowe, PRagmatic Communications for BeaverTails. mark(dot)lowe(at)pragcom(dot)com / (514) 499-9632 / (514) 576-2519.

For more information, please visit http://www.beavertails.com.

BeaverTails® is a registered trademarks of BeaverTails Brands Inc. All other trademarks are the property of their respective owners.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mark Lowe
PRagmatic Communications
+1 (514) 499-9632
Email >
Visit website

Media