IT'SUGAR Supports American Troops; Expresses Appreciation For Their Service With Special Military Discount At Over 75 IT'SUGAR Stores In The U.S.

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IT’SUGAR Also Announces First Military Base Location, Fort Hood

On the heels of opening their first location on a military base at Fort Hood’s Clear Creek Post Exchange in Killen, TX, IT’SUGAR expresses their appreciation for our troops’ incredible service with a special military discount at all 75 U.S. locations. The company, which brings consumers the most imaginative and fun candy and gifts around, proudly offers a 10% discount to all military and their families. Renowned for having the widest range of candy of any retailer in the marketplace, IT’SUGAR’s over-the-top, belly-laugh inducing novelty candy and gift items provide unmatched entertainment for all ages and personalities.

“Our troops and veterans have the most important job of all,” says Jeff Rubin, CEO and Founder of IT’SUGAR. “They work to protect our freedom every day of their lives, risking everything to make sure that we can continue to laugh when we want to, where we want to and live life however we choose. It’s because of this freedom that a store like IT’SUGAR can even exist and for that reason, we salute our troops, not just on Veteran’s Day, but every day.”

IT’SUGAR Fort Hood and all IT’SUGAR locations are renowned for being a safe escape from everyday life. Every shop is filled with over a thousand indulgent confections to choose from. As the home to the 5lb Gummy Bear as well as several of the world’s largest boxes of candy including Nerds, Sour Patch Kids, Laffy Taffy, and more, IT’SUGAR offers every type of sweets including chocolate, gummy, sour, retro, among others. Never one to stop at a candy rush alone, IT’SUGAR also boasts an incredible array of novelty items, themed gifts and exclusive product from partnerships with brands such as Sour Patch Kids, Nerds, Seventeen and Saturday Night Live.

Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT’SUGAR empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as Panama, Venezuela and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a movement where life doesn’t have rules – the IT’SUGAR movement.

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Lauren Hedstrom
Fox Greenberg Public Relations
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