Launch of Lull Ventures Increases Pressure on Traditional Mattress Industry

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Following up on an incredibly successful soft launch, Lull makes its revolutionary memory foam mattress and risk-free sales model, available to the general public.

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Until now, consumers have been forced to tolerate high prices and high pressure sales tactics in a mattress store. For roughly 1/3 of the cost, consumers can now try a factory direct Lull mattress for 100 nights risk-free, with no fine print.

Lull is a Santa Barbara, CA based direct-to-consumer mattress company. Lull manufactures and sells premium memory foam mattresses for 1/3 the cost of traditional mattress prices. Sold exclusively online, these mattress are compressed to fit in a box the size of a mini fridge, then shipped free to the consumer’s front door. Rather than testing out mattresses in a store for five minutes, Lull gives consumers 100 nights to test the mattress at home – if they don’t love it, Lull will pick up their mattress for free and provide a full refund.

Lull’s sleep experts have spent the past year developing the perfect mattress to give customers the best sleep of their life. Composed of three layers of premium quality foam, the Lull mattress boasts the perfect balance between comfort and support and comes with a 10 year warranty. Lull’s mattresses are designed, crafted and manufactured in the United States.

Lull was founded by a team of successful entrepreneurs who were appalled at the traditional retail mattress buying experience. Sven Klein, CEO of Lull commented, “We now have an entire generation in this country that is passionate in their belief that they can purchase virtually anything online cheaper, smarter and more efficiently. Until now, consumers have been forced to tolerate high prices and high pressure sales tactics in a mattress store. For roughly 1/3 of the cost, consumers can now try a factory direct Lull mattress for 100 nights risk-free, with no tricks and no fine print.”

Lull and other factory direct online retailers are putting the traditional industry into a tough spot. The online space is still relatively small but growing, and consumers are quickly finding that they can find equal or higher quality mattresses online at a fraction of the cost with much more generous return policies.

About Lull
Lull is startup launched in October of 2015 with the goal of letting people sleep better so they can live better. Lull offers customers a premium sleeping solution at a fraction of the cost of a traditional mattress and provides a world-class customer experience that is hassle and stress free. https://lull.com | facebook.com/lullbed | twitter.com/LullBed

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Matthew Walker
@LullBed
since: 06/2015
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