Driving Loyalty Approved as Fiat Chrysler Automobiles MarketCenter Supplier

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Driving Loyalty, an automated equity marketing company, announces its addition as the newest FCA MarketCenter supplier.

Driving Loyalty Logo

Driving Loyalty Logo

We rely on Driving Loyalty to sell us an average of 90 vehicles each month with no staff commitment

Today, Driving Loyalty, an automated equity marketing company, announces its addition as the newest FCA MarketCenter supplier.

Driving Loyalty is an automated equity mining, sales reminder and retention program that automatically builds and sends calculated vehicle upgrade proposals to dealership customers each month via email, mail and phone. These proposals include the customer’s current trade in value, applicable equity as well as tax, title and license fees. Because of this process, it enables the dealer to target the right customer that is in finance and lifecycle positions to upgrade to a new vehicle.

“We rely on Driving Loyalty to sell us an average of 90 vehicles each month with no staff commitment,” said Dan Boettcher, General Manager of Stew Hansen Chrysler Dodge Jeep Ram in Des Moines, Iowa, where Driving Loyalty has been boosting sales since 2013. “The program is responsible for one out of every four units I sell each month.”

“Driving Loyalty helps dealers speed up the sales cycle by targeting customers with customized upgrade offers,” said Jim Gaudette, Chief Operations Officer at Driving Loyalty. “It does this without additional staff or human resources, making it one of the only truly automated equity marketing systems available.”

As a Market Center supplier, Driving Loyalty offers FCA US dealers competitive pricing through the MarketCenter website within DealerConnect. Based in Cedar Falls, Iowa, with a nationwide presence, their proprietary vehicle upgrade program improves retention, shortens sales cycles, and increases margins.

For more information, visit http://www.DrivingLoyalty.com.

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Jim Gaudette
Driving Loyalty
+1 (319) 273-8060 Ext: 114
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