Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

LPS Industries Provides Support and Services to Brands Transitioning From Labels to Printed Pouches
  • USA - English


News provided by

Delia Associates

Nov 11, 2015, 03:00 ET

Share this article

Share toX

Share this article

Share toX

Moonachie, NJ (PRWEB) November 11, 2015 -- As brands grow and volume increases, a tipping point occurs when the labeling of stock pouches is no longer a viable decorating and product information vehicle. Savvy brand owners aspire to package their product in a printed pouch but the signs that point to the time being right aren’t always clear. Small companies, always mindful of their expenses, find this key decision point in their brand’s growth to be fraught with uncertainty. With LPS Industries’ consultation and support, navigating the multitude of considerations can enable brand owners to arrive at a confident and timely decision.

“Determining precisely when it makes the most sense to transition from using labels to printed bags or pouches is a complex process that can include many considerations from packaging materials to manufacturing efficiency to ink formula and more,” states LPS Industries’ Vice President of Marketing, Charles Ardman. “Based on our experience working with national, North American and global consumer brands, from their entrepreneurial beginnings through mass commercialization, we’ve been able to identify a number of scenarios that indicate when the time may be right.”

1. THE PRODUCT HAS BEEN DEEMED “PERFECTED” OR WELL REFINED BY BRAND MANAGEMENT.
Most small brands are highly cost conscious and choose to invest as much as possible in the quality of the raw ingredients or the manufacturing process to build the brand rather than allocate cost to a printed pouch. While the quality of the product is of primary importance, package quality runs a very close second. The two are foundationally linked in a symbiotic relationship, and both influence consumer trial, purchase and ultimately preference.

2. THERE ARE CLEAR INDICATIONS OF MARKET PENETRATION AND SUCCESS.
10,000 units. 25,000 units. Even 100,000. The number ranges. The market embraces your product and more and more orders start to arrive. As your sales curve heads north, that’s a good time to think about making the transition . . . for a few reasons. First and foremost, it makes the most professional presentation. It signals quality and it puts you on a level playing field with the bigger brand names; as a highly effective mini-billboard for the brand it gives a consumer “permission” to purchase.

3. TIME IS MONEY . . . AND PRE-PRINTED LABELING TAKES TIME.
Applying pre-printed labels takes time, either time for you and your team, or the time and associated cost of a contract packager, or other resource to complete this task. As product success and volume grow, the “label lag” on a production line becomes an unsustainable and potentially costly proposition. So you can either absorb the ongoing production line cost for applying a label or you can make an investment in a printed pouch. At some volume point that is different for each brand owner, the printed pouch option makes a lot more sense because the economics are “right” and transitioning from a label enhances the consumer’s perception of brand quality.

4. THE BRAND IS BROADENING OUT WITH THE INTRODUCTION OF NEW SKUS.
Here’s where brand managers pause to take stock of their brand’s growth. With the addition of new SKU’s the stage is set for the brand as a whole to really take off. With future success in the balance and subject to so many variables, it’s a smart time to take a close look at the product packaging and the right time to make the move from labels to printed pouches.

5. GROWTH OF THE BRAND OPENS THE DOOR TO NEW CONSIDERATIONS AND REQUIRMENTS.
While you may have started in a grass roots fashion, once that first big order from a major retailer happens, new requirements and considerations kick in, such as “is my current packaging delivering the protection my product requires given the change in distribution channel dynamics”? Where high performance barrier properties may have once been a secondary consideration, aligning barrier protection properties with the end-to-end time your product spends in the much longer distribution channel is of paramount importance. While protection for a few weeks, a month or even two may have been sufficient, your product could be spending much more time than ever before in trucks and warehouses. This means your packaging’s barrier properties must be up to the new requirements to ensure your product is at its best when the consumer opens your package.

“As a converter, we often work with young, growing companies that approach us with issues and concerns about the ability of their current packaging to meet changing and more challenging performance standards,” concludes Ardman. “But it’s important to remember that whether you’re launching a fledgling brand or positioning one for a market breakthrough, it’s really important to consult and work with an experienced packaging converter partner.”

LPS Industries’ decades of experience uniquely positions them to assess and understand each situation individually and advise on the best time and most effective way to make the label-to-printed-pouch transition.

####

About LPS Industries

John M. Robinson founded LPS Industries in 1959 primarily as a converter of military specification barrier materials. Today, under the direction of Madeleine D. Robinson, LPS Industries is a diversified manufacturer and leader in the flexible packaging industry, providing packaging solutions for a diverse range of markets, including medical, food, transportation, electronics and agricultural. LPS Industries is an ISO 9001:2008 certified company offering three separate product groups: flexible packaging, coated products and general packaging systems and accessories. Modern production facilities and state-of-the-art equipment assure all products are manufactured to the highest quality standards. Research and development are also an LPS priority – a modern R&D laboratory is dedicated to product innovation and quality assurance. LPS is a woman owned and operated company.

For more information on LPS Industries and its flexible packaging products and services, please visit: http://www.lpsind.com.

For more press information, please contact:
Ed Delia
Delia Associates
T: 908.534.9044
E: edelia(at)delianet(dot)com

Ed Delia, Delia Associates, +1 908-534-9044, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.