Co-Founder of Cloud-Based Data Analytics Firm, Applied Predictive Technologies, Ranked in UK’s Top 50 Data Leaders

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Jim Manzi, Co-Founder of APT, has been ranked amongst the UK’s top data leaders in the inaugural Data 50 List.

Today Applied Predictive Technologies (APT) announces that Jim Manzi, Co-Founder of APT, has been ranked amongst the UK’s top data leaders in the inaugural Data 50 List.

The Data 50 List, created by leading technology focused publication Information Age, shines a light on transformative organisations, enhancing decision-making and driving business value through the use of data. Following a rigorous selection process, Jim Manzi has been selected for the Intelligence section of the list for his forward-thinking experimental approach to data intelligence.

Jim Manzi co-founded APT in 1999. APT has been awarded multiple patents for innovation in data analytics. Prior to founding APT, he was a Vice President at Oliver Wyman (formerly Mercer Management Consulting), where he spent ten years directing corporate strategy and marketing optimisation assignments across a wide array of industries on five continents. He received a BS in mathematics from the Massachusetts Institute of Technology. He recently co-authored an article in Harvard Business Review, "The Discipline of Business Experimentation," which was named an HBR McKinsey Award finalist. Mr. Manzi is also the author of Uncontrolled: The Surprising Payoff of Trial-and-Error for Business, Politics, and Society.

APT’s Test & Learn® software helps organisations optimise the outcome of new business initiatives by systematically testing the idea with a subset of stores, customers or employees before they have been rolled out on a large scale. This allows brands to improve the way they set prices, launch new products, design their stores and market better to their customers. APT’s innovative approach to business decision-making has made waves within the retail and hospitality sectors on a global scale. The “Test and Learn” methodology has been adopted by dozens of the world's largest corporations, including Coca-Cola, McDonald’s, Boots, Costa Coffee, Pizza Hut, ASDA, Argos and Hilton.

About APT
APT is a leading cloud-based analytics software company that enables organisations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilises sophisticated algorithms to analyse large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit to learn more.

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