Des Hague of Aegis Enterprises and WC&A Presented Award-Winning Project at HX: The Hotel Experience in NY

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WC&A's Work at Jacob K. Javits Convention Center Took Center Stage

Javits' Crystal Palace Marketplace - NY, NY

"Creating excellence is what we are all about!" -- Des Hague, Co-Founder of Aegis Enterprises and Partner of WC&A.

Des Hague, Co-Founder of Aegis Enterprises and Partner of WC&A, was one of three FCSI Project Showcase winners to have been invited to speak at the FCSI-sponsored Project Showcase panel at HX: The Hotel Experience – Rooms to Restaurants, held at Jacob K. Javits Convention Center, NY this past Sunday. WC&A was specifically recognized for its foodservice design and execution of plans during the recent renovation of the iconic Crystal Palace Marketplace at the Jacob K. Javits Convention Center, the nation's busiest convention center. WC&A's objective during this project was to enhance the “Crystal Palace” public space with a world-class food and beverage venue. Foodservice design/equipment budget was $1.5 million. For project details, please check out the FCSI Project Showcase feature article at

As recent President of Centerplate, an international hospitality provider, Hague has spent the last six years managing hospitality at many of North America's largest convention centers including Javits Center during the recent $465 million renovation, which allowed Hague to offer a unique perspective to the project discussion from the design side in addition to the food service provider's side. Hague is now a Partner of WC&A, a hospitality design company that has executed over 12,000 projects globally since its founding in 1986.

Topic of the panel discussion: What does it take to stand out in today's market and how to transform a foodservice project need to yield bottom line dividends for end-users and owners.

"We believe that the ‘Crystal Palace Marketplace’ retail center created a unique/one of a kind shopping and dining facility in the convention center world," said WC&A Partner and Director of Design, Steve Young. "It is unique in its prime location, style, and food offerings it provides. Flanked by guest seating that overlooks vast, glass enclosed I.M. Pei designed glass atrium of the Javits Center in downtown New York City, it created an ‘excitement area’ amidst the convention check-in and registration areas in this busy center."

"Creating excellence is what we are all about," stated Hague in front of a full house. He continued to describe how 63% of event/meeting planners indicate that food and beverage service is extremely or very important to the overall success of their event. "From a design standpoint," said Hague, "the key is to satisfy end consumer Zeitgeist by providing what customers want, namely fresh products that are locally sourced and locally relevant while providing the client with a healthy bottom line. World-class hospitality design depends on collaboration and teamwork between all parties involved in the planning and design process," Hague concluded.

“Whether renovating or building a new foodservice facility, it’s imperative that operators invest in the expertise of foodservice design professionals, like those on our FCSI panel,” said Beth Lorenzini, Editor-in-Chief, Foodservice Equipment Reports, Gill Ashton Publishing. “We were delighted by the panel of experts and they certainly provided a unique experience for our show. Clearly, they have delivered excellence and it was a great learning session for our members. The designer’s expertise and experience makes the difference between a great kitchen and a kitchen nightmare.”

About WC&A, Inc.:
William Caruso & Associates, Inc. specializes in commercial food/beverage and laundry facilities planning and design services. Headquartered in Denver with offices in Athens, Berlin, Duesseldorf, Philadelphia, San Francisco and Scottsdale, WC&A has completed over 12,000 projects in 35 countries, an unmatched record in a very specialized industry. WC&A’s diverse project portfolio includes completed food and laundry service facilities for hotels, universities, schools, correctional systems, hospitals, corporate headquarters, convention centers, stadiums, arenas, and others.

For more information about WC&A:
Contact: Renate Siekmann
William Caruso & Associates, Inc.
8055 East Tufts Avenue, Suite 1320, Denver, CO 80237
Phone: 303.649.1600 x211
Email: rsiekmann(at)wcarusoassoc(dot)com

About Des Hague
A renowned executive with over twenty-five years of leading global public and private companies, Des Hague has established himself as an innovative thinker in the international business world. His forward-thinking approach pushes companies toward sustainable growth, granting them a position as resilient competitors within their respective industries. Hague most recently was the CEO and President of Centerplate, Inc, the largest event hospitality firm in North America. source: . Hague also serves on the boards of DVETelepresence, PING HD, WC&A, Inc, and the Stamford Youth Foundation along with advising on several start-up ventures.

Along with his professional projects, Des Hague contributes significant amounts of time and energy to non-profit charitable work. Hague has helped raise more than $100 million over the past few years for many non-profits, including the Stamford Youth Foundation, a local organization offering multiple after-school programs for young people, and The Journey Home, a Baltimore-based Foundation fighting homelessness. Hague views AEGIS, LLC. as a perfect blending of business and philanthropic activities.

For more about Des Hague, visit:,
Des Hague - LinkedIn :
EMail: deshague(at)aegisenterprisesllc(dot)com

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