APT’s Software Licensed by Charming Charlie to Accelerate Innovation

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Applied Predictive Technologies today announced that Charming Charlie is licensing its software solutions.

Applied Predictive Technologies (APT) today announced that Charming Charlie is licensing its software solutions.

Charming Charlie joins a number of leading specialty retailers in licensing APT’s Test & Learn® software. APT’s Test & Learn® software enables organizations to design and analyze robust business experiments to more accurately identify which programs work, where they work best, and how they can be improved. In their initial engagement with APT, Charming Charlie used Test & Learn® to evaluate and refine their pricing and promotions, marketing, and in-store signage.

“Since beginning our engagement with APT, our team has been impressed with the accuracy, speed, and depth of insights from APT’s Test & Learn software,” said Tom Fitzgerald, Chief Financial Officer and Chief Administrative Officer of Charming Charlie. “In addition, with Test & Learn, we have been able to cut results in numerous ways to see how a store initiative impacts different categories and customer segments. This flexibility, coupled with access to industry best practices in test design and process, has enabled us to more accurately evaluate all of our actions and better understand how they are impacting our customers’ shopping experience, as well as our bottom line.”

Charming Charlie has also decided to use APT’s Market Basket Analyzer and Category Management Insights, which are components of APT’s software suite that help retailers use their transaction- and customer- data to answer key questions across merchandising, promotions, and marketing.

“Before using APT’s software, we had limited visibility into customer behavior at the transaction-level. In the first four months of using APT’s software, we ran over 200 basket analyses, including evaluating how many margin dollars each planned promotion would cost us to run, designing product bundles, and informing product placement in stores. We look forward to continuing to leverage Market Basket Analyzer and Category Management Insights to inform our daily merchandising, promotion, and marketing decisions,” continued Fitzgerald.

In addition, Charming Charlie will leverage APT Network Planner enhanced by MasterCard Advisors insights. From new site planning and existing site modification through full market planning, Network Planner assists real estate professionals and planners in assessing individual investment opportunities and managing network growth.

Senior Vice President of Real Estate at Charming Charlie, Melissa Boughton, commented, “We are excited to leverage APT’s Network Planner software and MasterCard insights to refine our network planning strategy as we look to bring Charming Charlie to more markets and build out our network in existing markets. With MasterCard insights, we will be able to more accurately evaluate the growth of the apparel and accessories industry around each location, as well as identify which areas have the highest concentration of our best customers, what other stores our customers shop at on the same shopping trip in order to identify the highest value cotenants, and more.”

On the relationship, Anthony Bruce, CEO at APT, said, “APT is thrilled that Charming Charlie has decided to use APT’s software solutions to institutionalize data-driven decision-making across the organization.”

About Charming Charlie
Charming Charlie is a women’s contemporary jewelry and accessories retailer that offers unrivaled value through high quality style and an accessible price. Launched in 2004 by Founder and Chief Executive Officer, Charlie Chanaratsopon, the brand is known for merchandising its broad assortment of product by color, which includes fashion jewelry, handbags, accessories, apparel, footwear and more, ranging in price from $5 to $150 for select limited edition items. Charming Charlie has more than 350 global retail stores across the United States, Canada and the Middle East. For more information, visit http://www.charmingcharlie.com.

About APT
APT, a MasterCard company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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