No other platform is able to maximize reach to 100% of audiences across opted-in and non opted-in users, while simultaneously making it easier for marketers so that they can focus on campaign and journey creation.
LONDON, UK (PRWEB UK) 10 November 2015
OtherLevels, the leading digital messaging platform, has today announced the launch of Intelligent Messaging by OtherLevels.
Intelligent Messaging is a revolutionary approach to customer engagement best practice that leverages machine learning and big data to build a comprehensive profile of each customer, and is then able to determine the optimal channel and message type to reach that user. By making use of Intelligent Messaging, brands can maximise the likelihood that their content is viewed and interacted with by the audience, hence increasing engagement, retention and revenue back to the brand.
Existing marketing tools, particularly those with a single-channel orientation such as email or push notifications, require the marketer to pre-determine the channel or message type. This is inefficient and means campaigns will either miss large sections of the potential audience, or create complexity by forcing the marketer to run multiple campaigns in parallel to maximize audience reach. Intelligent Messaging by OtherLevels removes this complexity and maximizes reach by allowing the marketer to focus on the message content and user journey, rather than the specific delivery channel or message type.
The machine learning and rule model that powers Intelligent Messaging determines the optimum channel and message type to present content to a user. The OtherLevels platform tracks at a user level the effectiveness of engagement across a range of message types and channels – email, SMS, push notifications, rich inbox, interstitials, browser, and across desktop web, mobile web and in-app. This data enables Intelligent Messaging by OtherLevels to select the optimum channel and message type. And, in a first for marketing automation platforms, it adds retargeting to further increase campaign reach, if the primary channel did not achieve the target goal.
CEO of OtherLevels, Ramsey Masri, said: “We are tremendously excited to announce Intelligent Messaging by OtherLevels, both for our existing customers, and the leadership that it brings to the digital marketing space. No other platform is able to maximize reach to 100% of audiences across opted-in and non opted-in users, while simultaneously making it easier for marketers so that they can focus on campaign and journey creation. Intelligent Messaging will be able to significantly improve an organization's engagement with their customers, which in turn will boost retention and revenue measures.
“Intelligent Messaging by OtherLevels is breakthrough technology. The future of messaging is reaching 100% of your audience via a wide range of message types, mixing traditional and new message types, with many triggered in the moment - not the legacy first-generation approach of ‘segment and send’. Only OtherLevels is thinking deeply and executing on the vision of second- generation marketing automation,” Masri added.
To interview Masri or for more information about the Intelligent Messaging technology, please contact Vanessa Horwell at [email protected], +44(0) 203.372.4809 or Nikkia Griffin at ngriffin(at)thinkinkpr(dot)com, +1-305-749-5342 ext. 239.
OtherLevels is a leading second-generation digital marketing platform with offices in San Francisco, London, Brisbane and Melbourne. OtherLevels is at the forefront of the enterprise marketing transformation being driven by the massive shift to mobile. The OtherLevels digital marketing platform enables marketers to engage and retain their audience across desktop, mobile web and apps. http://otherlevels.com