"Cop PRotect" Launches To Defend Police Officers From Media Firestorms

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Public Relations Professional Steps Up to Prepare Police Officers For Media Scrutiny

Cop PRotect will give cops a trusted friend to tell their stories in ways agency information officers, union representatives and the media cannot or will not.

Reacting to the national wave of anti-police activism, a Southern California public relations firm has launched a new service to prepare and represent individual law enforcement officers who find themselves facing media scrutiny. Cop PRotect (http://www.CopPRotect.com) provides police officers across the country with web-based media relations and reputation management services. It is designed to both prepare officers for possible media scrutiny and represent them if the need arises.

The service was created by Southern California businessman Robert Parry, an experienced public relations advisor who has represented officers and written about law enforcement for leading publications.

“Cops today are completely at the mercy of the media cycle,” said Parry, owner of Compass Check Consulting Services, LLC, a small business public relations and advisory firm based in Monrovia, CA. “Cop PRotect gives cops a trusted friend to tell their stories in ways agency information officers, union representatives and the media cannot or will not.”

The service costs $50 per year and includes a Subscriber Guide for developing a media-savvy reputation and access to an internet data base to which subscribers can upload critical documents and information that are the tools for a media relations campaign. The Subscriber Guide includes techniques officers can use to ensure they have established solid reputations in their communities to create a complete set of tools that illustrate their service. “Most cops are doing the right thing,” said Parry, “the challenge is ensuring that the story elements are presentable in a way the media can use.”

Parry has worked in public relations for over a decade in fields including investment banking and oil & gas exploration. He previously published a community newspaper in Southern California and has published several opinion articles for publications including The Los Angeles Times, LA Daily News, Pasadena Star-News and Ricochet.com about misperceptions of police work, politically fueled management and police-community relations.

Cop PRotect is a subscription-based product of Compass Check Consulting Services, an experienced business marketing and public relations firm with unique skills and experience in media relations, public relations, social media and law enforcement. The firm’s founder, Mr. Robert Parry, has extensive experience in public relations, media relations and marketing with expertise in controversial sectors including investment banking, oil & gas exploration and policing. He is a combat veteran of Iraq and Afghanistan, For more information visit http://www.CopPRotect.com or call 626-407-3001.

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