EnterWorks Joins Demandware LINK to Accelerate Commerce Innovation

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Pre-built integration makes it faster and easier for Demandware clients to deploy EnterWorks Enable, allowing for easier content collaboration.

EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, announces it has become a Demandware LINK Technology Partner. The fast-growing company joins a best-of-breed community driving innovative commerce technologies that complement the Demandware® Commerce platform.

The LINK Technology Partner Program provides the access to the pre-built integration between EnterWorks Enable and Demandware Commerce, making it possible for Demandware clients to implement its master data management solution more quickly and with a standardized integration.

EnterWorks Enable is an enterprise-level Master Data Management (MDM) platform addressing multiple information domains including a robust Product Information Management (PIM) capability. The platform supports content collaboration within and across enterprises and networks through vendor portals, enables companies to manage and enrich data and content collected from supply chains to demand chains, and orchestrates a single view of content across a brand including user-generated content (UGC). With EnterWorks Enable, companies can transform their products, images and videos, brands and other marketing assets into persuasive and personalized content that some of the world’s largest corporations rely on for multichannel publishing, sales and service portals, and rich content for digital commerce.

“EnterWorks is a leading data management solution, and we’re pleased to be able to offer our customers a pre-built integration through the LINK Technology Partner Program,” said Tom Griffin, SVP, corporate development at Demandware.

The Demandware LINK Technology Partner Program provides Demandware clients with a rich of set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

“Demandware has a rich set of recognized brands as customers which embrace content-driven commerce. Becoming a LINK Technology Partner will enable Demandware clients to leverage the benefits of our solution more efficiently,” said Rick Chavie, EnterWorks CEO. “We’re pleased to be a part of the Demandware community and count ourselves among their complementary innovation partners.”

About EnterWorks
EnterWorks Enable® software acquires, manages and transforms a company’s product information into persuasive and personalized content that enables differentiation, higher sales and new competitive strengths. By improved orchestration of the content value chain, companies can transform their product data and content, associated images and videos, brands and other marketing assets across digital and physical channels supporting marketing, sales and omnichannel commerce.

A leader in multichannel publishing, enterprise workflow and data management that is committed to helping company’s orchestrate the content value chain for differentiated advantage, EnterWorks customers already include some of the world’s largest consumer brands, industrial manufacturers, distributors and retailers in office and building products, electronics, medical supplies, fashion products and cosmetics, as well as service industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.

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Maggie Nichols