Boraie Development LLC Opens Leasing Center in New Brunswick, New Jersey

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The Aspire, new rental tower offers the ultimate luxury in downtown New Brunswick

Boraie Development's The Aspire, a new luxury rental tower located in the heart of New Brunswick, has opened its leasing center for occupancy. Individuals, who are "inspired to Aspire," can tour the property at 135 Somerset Street New Brunswick, NJ 08901.

“With the city’s growing population of Millennials, trendy renters are seeking a solution that marries modern design with upscale luxury,” explained Hiam McDonald, Director of Marketing at Boraie Development. “This coveted lifestyle can be found at The Aspire.”

The Aspire is located steps from the New Brunswick train station, with direct access to Manhattan's Penn Station. The neighborhood is surrounded by wonderful dining options, entertainment and night-life spots to entertain even the most discriminating lifestyle and is near Robert Wood Johnson University Hospital, Saint Peter's University Hospital and Rutgers University's Downtown City Center.

The Aspire consists of 238 studio, one-bedroom and two-bedroom designer apartments in a modern, full-service building. Residents will enjoy amenities, including a lobby with a 24/7 concierge/doorman, private parking with direct building access and two private roof decks on the 18th floor and another connected to the resident's lounge.

The Aspire's floor plans are diverse with a large array of designer finishes, which include 9- to 10-foot ceilings, hardwood floors in the living areas, gourmet kitchens with islands, oversized closets and bathroom details, such as frameless glass shower stalls in the master bedrooms. Each unit is framed through oversized windows for ample natural light with options for balconies and terraces that feature views of the tree-filled city, Johnson Park and the Raritan River.

The building is a Seventeen Story high-rise built by Tishman Construction, the builder of the new World Trade Center in New York City.

Gourmet kitchens have custom cabinetry, quartz countertops, glass-tiled backsplash, stainless-steel appliances and in-home Bosch washers and dryers. Baths feature designer fixtures, tiled floors and wall accents. Each residence is wired for cable television, high-speed Internet and have state-of-the-art, gas-powered heating units designed to reduce winter heating bills.

The Aspire offers a luxury, private residents' club with a catering kitchen, dining table that seats 12, pool table, multiple flat-screen televisions, Wi-Fi and an extended outdoor terrace with seating. There also is the 18th-floor sky deck equipped with outdoor electric barbecues. The state-of-the-art fitness center is open 24/7 and features the latest high-end equipment, similar to what is found in the city's upscale gyms. A convenient concierge system allows tenants to pay rent online, receive messages regarding deliveries and visitors, and stay up to date on community events, such as restaurant openings and shows at area theaters.

Studio apartments start at $1,750, one-bedroom apartments at $1,895 and two bedroom apartments at $2,750 per month with terrace and balcony units available upon request.
For more information, call (732) 846-2698 or visit

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Hiam McDonald
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