Singular Payments Strengthens Market Position with the Addition of a New Internal Marketing Team

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Singular Payments addresses the unnecessarily complex billing practices of many industry competitors with a new marketing team focused on merchant education.

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With the ever-changing landscape of the payment processing space, marketing is more vital than ever to the education of business owners about the pitfalls and unnecessarily complex billing practices of many industry competitors...

Singular Payments, LLC., the only truly limitless flat fee payment processing operator serving mid-market merchants in the U.S., is excited to announce the addition of two new marketing professionals to the team. “With the ever-changing landscape of the payment processing space, marketing is more vital than ever to the education of business owners about the pitfalls and unnecessarily complex billing practices of many industry competitors. Our desire is to emphasize transparency and integrity through our approach, especially in contrast to what the merchant community has grown accustomed to. Payment processing statements are confusing on purpose, which is why we go out of our way to improve the customer experience,” said Vaden Landers, Chairman and Managing Partner at Singular Payments. When it comes to marketing, Singular Payments is taking the lead in an effort to put a “method to the madness” in an overcrowded and complicated field and establish sound brand recognition and build merchant trust moving into the New Year.

Recent hires Danielle Lafontaine and Kimber McCafferty will set the precedent for a clear path to growth in 2016 with their sights set on ramping-up Singular Payments’ digital and traditional marketing efforts coupled with a stronger social media presence and channel partner program.

Together, the two contribute more than two decades of business-to-business experience and are excited to shape the future of the Singular Payments brand. Their primary efforts will focus on merchant education and building awareness around what a truly flat rate pricing model does to deliver simplicity and savings to business owners within the verticals being targeted by the company.

Danielle will hold the title of Director of Marketing while Kimber will sit as Director of Brand Strategy, each possessing a skill set that compliments the other as they contribute their expertise to an aggressive multi-channel marketing approach.

About Singular Payments, LLC
Based in sunny Saint Augustine, FL Singular Payments, LLC is a sales and marketing company serving the payment processing industry with a revolutionary limitless flat rate billing model that simplifies accepting credit/debit cards for small-to-medium size merchants nationwide. Call (877) 829-7256 for a free billing and savings analysis or visit us online at http://www.singularpayments.com to learn more.

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Danielle Lafontaine

Kimber McCafferty
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