Northstar Travel Media Selects Thought Industries to Transform its Online Learning Business

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Northstar signs multi-year agreement with Thought Industries to grow its market share and stay ahead of the competition.

We’ve developed a learning, engagement and commerce platform that allows our customers to create interactive learning experiences which boost user engagement and promote brand loyalty. -- Doug Murphy, President, Thought Industries

Today Thought Industries, a digital learning platform, announces it has signed a multi-year agreement with Northstar Travel Media to transform its online learning business. Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries.

Northstar will take advantage of Thought Industries customizable, white-label platform in order to create short-form guides, marketing content, and extensive education and certification programs for its enterprise clients. Northstar’s move to the Thought Industries enterprise platform will enable scalable growth and an expansion of learning features and functionality. From learning content authoring and certification to user management and reporting the transition will help bolster adoption and growth for Northstar.

“We’re always thinking about the future and how we can continue to advance the next generation of our sophisticated products,” said Roberta Muller, Senior Vice President Product Development, Northstar Travel Media. “As the needs of our audience are constantly changing, it’s critical that we’re ahead of the game. Partnering with Thought Industries will allow us to create an online learning roadmap that will meet the content demands of our audiences today and years from now.”

“We’ve developed a learning, engagement and commerce platform that allows our customers to create interactive learning experiences which boost user engagement and promote brand loyalty,” said Doug Murphy, President, Thought Industries. “We are excited to have Northstar on board and look forward to helping them build out a world class learning center.”

About Northstar Travel Media     
Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands including Travel Weekly, Travel Weekly China, Travel Weekly Asia, Events China, Business Travel News, Travel Procurement, Phocuswright, Meetings & Conventions, M&C China, Successful Meetings, Meeting News, Incentive, TravelAge West, Family Getaways, Explorer, Web in Travel and Inntopia.

Northstar Travel Media, LLC is a portfolio company of Wicks Group of Companies LLC, a leading private equity investor in the information and business services, communications, and media sectors.

About Thought Industries
Thought Industries represents a new frontier in online learning with its comprehensive suite of enterprise-level learning delivery and monetization tools. A customizable white-label platform enables businesses and organizations to deliver engaging and fully-branded learning experiences to their B2C and B2B audiences. From creating online courses to managing an online learning business, the platform hosts a library of powerful, easy-to-use features that enable organizations to get to market quickly and cost-effectively. Follow us on Twitter, LinkedIn, and Facebook.

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Nicole Canulla
@thoughtind
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