Kevin Miller Leads Discussion on Event Branding

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Frost Miller’s Elizabeth Johnson, DDW®’s Alison Moser and AASLD’s Martha Sauchuk will join Miller at IAEE’s Expo Expo.

What is a brand? What does a branded event mean? Why brand an event? How do you brand an event? Event planners attending International Association of Exhibitions and Event’s (IAEE) Expo Expo will get answers to these questions and more during an important session, “Re-Igniting Your Event’s Brand.”

Frost Miller (FM) President and Chief Strategist, Kevin Miller, is an experienced brand expert. He will team with Elizabeth Johnson, Frost Miller’s director of content marketing; Alison Moser director of marketing at American Gastroenterological Association (a producer of Digestive Disease Week); and Martha Sauchuk, director of marketing at AASLD to present “Re-igniting Your Event’s Brand."

Miller and Johnson will cover the benefits of developing a strong event brand as well as share strategies and tips on how event planners can re-ignite their event’s brand for improved performance and results.

Moser and Sauchuk will share first-hand experiences with their shows’ brands and will facilitate breakout discussions where planners can share branding challenges as well as brainstorm solutions.

The session will be held at the Baltimore Convention Center on Thursday, December 3rd at 9:45am. It is a sponsored session and IAEE expects it will be highly-attended.

The FM team builds promotes dozens of events in a variety of industries each year. It helps its list of global clients refresh their brands and maximize their effectiveness. It also offers advanced support in strategy, branding, digital marketing, social media and content marketing. Read Frost Miller’s blog to learn more about event branding.

About Frost Miller
Founded in 1992, Bethesda, MD-based integrated marketing agency Frost Miller provides strategy, branding, digital marketing content marketing and social media marketing, to its regional, national and international clients. Among its clients are National Association of Home Builders, National Mining Association’s MINExpo INTERNATIONAL®, CITEM, Air Traffic Control Association, Aegis Project Controls and National Venture Capital Association. Frost Miller is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at http://www.frostmiller.com or on Twitter @frostmiller.

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Elizabeth Johnson
Frost Miller Group
+1 (240) 595-2213
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