This is really exciting not only for our business, but for any small business or entrepreneur on the planet.
Los Angeles, CA (PRWEB) November 11, 2015
After months of negotiations with leading talent agencies, the Celebrity Endorsement Agency is pleased to announced that it has secured a 50% price reduction for social media-based celebrity endorsements.
Christopher Lawrence, CEO of the Celebrity Endorsement Agency, believes the lower costs will remove a major barrier of entry for a popular form of advertising. Lawrence believes the lower costs and rising popularity of social media will allow small to mid-sized firms to increase their advertising ROI in 2016.
“This is really exciting not only for our business, but for any small business or entrepreneur on the planet," Lawrence said. "The simple fact that we’re now able to connect small to mid-sized businesses to a celebrity and social media, with prices like ours, is phenomenal.”
Already, the company's agents are booked through Thanksgiving. Interested businesses and marketers can still schedule appointments by calling or visiting the company's website, but Lawrence said the waiting list will get longer following the price reduction.
Lawrence has been quietly negotiating with Hollywood talent agencies for the past six months, and now the company can offer many social media endorsements at the lower cost.
In 2010, Ad Age reported that globally companies spend roughly $50 billion a year on celebrity sponsorships and endorsements. Since the earliest days of Hollywood, actors and celebrities have leveraged their fame to endorse products and brands.
Since then, the global adoption of social media has opened up a new medium for celebrity endorsement advertising. Because social media endorsements have a much lower cost than traditional print and TV advertising, the Celebrity Endorsement Agency has aggressively pursued the digital side of the industry.
Lawrence projects that the lower endorsement costs will allow the agency to continue expanding in 2016, as more small businesses invest in celebrity endorsement advertising for the first time.
About Celebrity Endorsement Agency
Celebrity Endorsement Agency helps clients stay relevant in the public eye. Celebrities can help bring focus to an under-exposed brand. For companies interested in using celebrities as part of their promotional strategy, visit celebrityendorsementagency.com.