Healthcare Marketing Specialists Mark 30th Year with Brand Launch

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Healthcare advertising agency Smith & Jones releases new brand positioning, identity and website

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The new brand represents the growth, maturity and leadership in healthcare marketing our company has achieved over the years.

Healthcare marketing agency Smith & Jones is celebrating its 30th anniversary by launching a new brand identity, logo and website. The new brand signifies the agency’s specialty and focus on working with hospitals and healthcare systems that compete with academic centers.

“The new brand represents the growth, maturity and leadership in healthcare marketing our company has achieved over the years,” CEO Mark Shipley said. “It is time for our brand to better reflect our expertise.”

Smith & Jones uses strategic, creative storytelling to help align brands, engage patients and measure the impact of its healthcare marketing. The agency commonly works with clients facing challenges brought on by an ever-changing healthcare landscape, such as brand reputation problems, an increase in competition, referral leakage and patient outmigration.

In order to identify its distinct position in the healthcare marketing industry, Smith & Jones reached out to its current clients and faithful followers to gain insight into what makes the agency truly different. In a time where chief executive officers and marketing directors are pressured to justify return on investment, Smith & Jones is able to achieve positive outcomes and help its clients reach their business goals. The agency not only delivers inspiring creative, but follows through with remarkable results. It’s really that simple.

This is made clear on the agency’s new website, which builds upon its depth of experience and award winning campaigns. The website includes high-level content that healthcare marketers can download and use as guides to support their organizations. It features over a dozen white papers, hundreds of blog posts, featured work and detailed case studies.

“The new brand’s look and feel in many ways references our roots as an agency. We created a singular wordmark, with a clean, clear message and a palette of mostly red, black and grey. The typography is timeless, easy to read and has a modern aesthetic. The new visual and verbal framework easily communicates our story,” Creative Director Sara Tack said. “By putting our agency through the same branding process we do for our clients, we found our core. It’s an incredible process that results in a great outcome.”

Sara Tack and Mark Shipley founded Smith & Jones as a creative boutique agency in 1985. Their first client, The New York State Department of Health, enlisted them to create population health campaigns for teen pregnancy, smoking, heart health and AIDS awareness. Over the years, the agency narrowed its focus and today exclusively works with hospitals, health systems and large physician practices. Smith & Jones has been recognized for its work by the Healthcare Advertising Awards including Best of Show, The Aster Awards, CardioVascular Advertising Awards, eHealthcare Leadership Awards, Ragan’s Healthcare PR & Marketing Awards, The One Show, The American Marketing Association, London International Awards, Graphic Design USA and the Telly Awards.

About Smith & Jones
Smith & Jones is the marketing communications agency exclusively focused on hospitals and health systems that compete with academic medical centers. We imagine an America where healthcare is truly personal, where everyone has local access to a superior customer and clinical experience, and as a result, people live healthier lives. We contribute to that vision by helping our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue. Together, we change the outcomes.

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Caroline Murray

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