Child’s Play Communications Signs Captain McFinn

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Breakthrough App Helps Children Become Good People Through Live Interactive Guided Play

“We’re excited about partnering with Captain McFinn to spread the news about its innovative technology and pro-social mission,” said Child’s Play president, Stephanie Azzarone.

Captain McFinn & Friends, the brand that helps children become good people through interactive guided play, has chosen Child’s Play Communications as its public relations agency.

The Child’s Play team will handle media relations and blogger outreach for the brand and its flagship app, Captain McFinn’s Swim & Play. Designed to promote social and emotional development in children, Captain McFinn & Friends is the only children’s entertainment brand featuring live interactive guided play.

“Captain McFinn’s groundbreaking interactive technology allows real, live people to respond in real time to how a child engages with Captain McFinn’s Swim and Play,” said Child’s Play president, Stephanie Azzarone. “We’re excited about partnering with Captain McFinn to spread the news about its innovative technology and pro-social mission.”

“Through one-of-a-kind mobile technology, Captain McFinn helps children learn the social and emotional skills they need to get along with others and be successful in school and life,” said Esther Buschau, Captain McFinn vice president. “Child’s Play’s extensive experience reaching parents and promoting family-friendly apps makes it the perfect choice to tell the Captain McFinn story.”

Located in New York City, Child’s Play Communications specializes in connecting brands with parents, through public relations, influencer outreach, social media and word-of-mouth communications.

Captain McFinn is based in Niles, OH.

About Child’s Play Communications
Child's Play Communications is the leading agency specializing in public relations, influencer management, social media and word-of-mouth communications for products and services targeted to parents. Clients have included brand leaders such as Disney, Warner Bros., Heinz, Hewlett Packard, Wildlife Conservation Society, Hasbro and Parents magazine. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this important market through traditional media, online and in-person, including Team Mom™, Digital Dads™ and the Influencer Initiative™, the company's social outreach networks. For additional information, please visit our Web site at http://www.ChildsPlayPR.com, like us on Facebook, or follow us on Twitter or Pinterest.

About Captain McFinn
Captain McFinn is a brand that helps children become good people. While many educational brands focus on ABC’s/123’s, Captain McFinn & Friends equips children with pro-social tools to succeed in pre-school and get ready for kindergarten. Through state-of-the-art technology that enables live interactive guided play, and a nationwide anti-bullying behavior campaign, Captain McFinn focuses on social and emotional development for children ages 3-5. Captain McFinn is innovating live interactivity in children’s entertainment via the Swim & Play App, in classrooms and at the local mall. With this approach, Captain McFinn opens up a whole new world of experiential learning for children. Captain McFinn is based in Niles, OH. For additional information, please visit http://www.captainmcfinn.com.

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Braelee Conticchio
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