HG Data Launches a Freemium Chrome Extension to Empower Sales and Demand Generation Teams with Installed Technology Intelligence

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HG Focus Chrome extension gives instant insight into installed technologies at any company globally.

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Technology installs at scale comprise a whole new firmographic that is making traditional means of defining prospects obsolete.

HG Data, the global leader in competitive intelligence on installed technologies, announces today the launch of HG Focus, a free Chrome extension designed to provide sales and demand generation teams at technology companies quick visibility into customer and prospect installed technology environments. HG Focus is the first in a suite of products designed to deliver HG Data’s award-winning tech install insights to functional users in all client acquisition roles.

HG Focus provides invaluable information that can be used to qualify leads, create precise and meaningful messaging, tailor conversations to fit both the needs of the user and the prospect and maximize relevancy. Details such as which technologies are installed at any given company, confirmed installation dates and how recent the information has been verified can now be leveraged for the context needed to optimize any technology sales process.

Teams involved in lead qualification, outbound sales and Account Based Marketing can now incorporate at scale, installed technology intelligence into their outreach efforts. HG Focus gives the user access to the widest set of technology categories aggregated by any sales intelligence vendor, including Cloud, Data Center, CRM, Networking, IT Governance, Marketing Performance Management and nine other categories that comprise a total of over 11 million installations supported by over 100 million verifications globally. Future releases in Q4 of 2015 will provide additional functionality and integration of HG Focus into the most commonly used applications by sales and demand generation teams, including Salesforce.com, Gmail, Outlook.com, Outlook 365 and LinkedIn.

“HG Focus is the first of some very exciting products that HG Data will be releasing to help companies of every size and shape that have not yet discovered the power of installed technology intelligence”, said Mark Godley, HG Data Chief Revenue Officer. “Our clients have seen how targeting by installed technologies can transform their entire go-to-market strategy. From defining addressable market, to micro-messaging at scale, to better analytics and predictive modeling, to relevant targeting throughout the sales funnel, every step of the sales and marketing process is better with HG Data. Technology installs at scale comprise a whole new firmographic that is making traditional means of defining prospects obsolete. HG Focus is aimed at companies interested in starting down the path of targeting by installed technologies and can now do so in a risk free, yet powerful way. Download It. You won’t be disappointed.”

About HG Data

HG Data is the global leader in competitive intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes more than one billion unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally. Indexed resources include content such as social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings. Founded in 2010, the company is based in Santa Barbara.

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Greta Oberschmidt
HG Data
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