Madrivo LeadGen Campaign Takes Gold in the MarCom Awards

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Madrivo’s lead generation campaign targeting homeowners interested in residential solar installations has generated over $115 MM in new business.

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Madrivo earns "Gold Award" for its lead generation efforts

When it comes to doing affiliate marketing the right way, Madrivo is one of the very best, and I think the results in our case prove that.

MarCom Awards this week announced Madrivo, a leading online marketing agency, as a Gold Award recipient in the email campaign category of their annual competition that recognizes outstanding achievement in the realm of marketing communications.

The award highlights Madrivo’s ongoing email lead generation campaign for Las-Vegas-based Lead Genesis, which has generated more than 114,000 qualified leads and upwards of $117 million in new revenue for the residential solar contractors that Lead Genesis serves.

“They had a legitimate service to offer, but few people knew about it, which means traditional marketing methods were not going to be very effective,” said Madrivo CEO Ronen Hamatian. “They needed an active campaign to target and seek out potential buyers, and that’s what direct response advertising delivers.”

Before contracting Madrivo, Lead Genesis was generating a few hundred leads per month, but Madrivo’s direct marketing efforts increased that number exponentially – often delivering upwards of 20,000 qualified leads in a single month. A more complete view of Madrivo’s methods and success can be found in this LeadGen case study published by Madrivo.

“When it comes to doing affiliate marketing the right way, Madrivo is one of the very best, and I think the results in our case prove that,” said Lead Genesis CEO James Duband.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

“To be recognized for our excellence in email marketing and set as a gold-standard benchmark for this industry is a great honor for Madrivo,” said company president Kyle Terry. “I’m incredibly proud of our team who continually strive for excellence in all that they do.”

About Madrivo
Madrivo is an integrated online media firm that has quickly gained recognition as a leader in affiliate marketing and lead generation. Madrivo offers an unparalleled value proposition to both advertisers and publishers thanks to its impressive analytics, high compliance standards, and the quality and volume of exclusive media in its networks – having delivered more than 8 billion targeted impressions and upwards of 2.5 million conversions in the past year. Madrivo created an exclusive, high-performance, invitation-only network by hand picking the highest performing and most compliant publishers and matching them with quality advertisers who demand the very best from their affiliate marketplace.

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Nathan Casper
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